According to new research by Oxford's Reuters Institute, 54% of Americans now get their news from social media, surpassing traditional television for the first time. This shift reflects a growing trend since only 27% relied on social media for news in 2013. The study's findings stem from an online questionnaire conducted by YouGov, which may not accurately reflect older or less affluent demographics. While the U.S. and many developing nations exhibit similar trends toward online news sources, European countries and Japan show a distinct divergence in social media's influence over news consumption.
The study indicates a significant shift, with 54% of Americans now using social media as their primary news source, surpassing traditional TV for the first time.
In 2013, just 27% of the U.S. population relied on social media for news. This number has now nearly doubled, reflecting a strong trend toward online news consumption.
The authors of the study caution that their findings may not fully represent older and less affluent demographics, as the research was conducted online.
Interestingly, while social media's influence in the U.S. is growing, it remains much lower in parts of Europe and Japan compared to countries like Brazil and the Philippines.
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