Ofcom's 2025 edition of the Audio Listening in the UK report reveals shifting trends in audio consumption. The study shows that approximately 60% of adults now engage with online music services, equivalent to traditional music radio. A notable increase in the use of streaming services in cars (up 8 percentage points since 2018) suggests a decline in radio and physical media usage. Moreover, over 70% of voice assistant users listen to music and radio through smart speakers, with podcast listenership stabilizing at 22% among adults, highlighting distinct preferences between podcasts and radio.
The number of people listening to online music services each week is now on a par with those listening to music radio, at around six in ten adults aged 16+.
Over seven in ten (71%) people who use a voice assistant use it to listen to both radio stations and other types of audio, such as music streaming or podcasts.
Collection
[
|
...
]