In January data, US audio app listeners show a significant preference for Spotify, averaging 32.3 hours per month, vastly outpacing Amazon Music and Apple Music. Particularly, listeners over 55 favor traditional Music platforms, with 23% selecting it as their primary choice. In the podcast arena, Apple Podcasts leads significantly, commanding a 49.1% share of downloads, far exceeding Spotify's 15.6%. This chart serves as a valuable resource for assessing digital audio strategies and campaign performance across various audio applications, especially tailored to demographic segments.
According to January data from Comscore Media Metrix Multi-Platform, US audio app listeners average 32.3 hours with Spotify monthly, significantly overshadowing Amazon Music and Apple Music.
A plurality of digital audio listeners aged over 55 reported Music as their primary audio platform, highlighting demographic preferences in digital audio consumption.
Apple Podcasts leads US podcast downloads with a 49.1% share, while Spotify lags behind at 15.6%, reflecting the competitive landscape of audio content.
The chart can help gauge how audio strategies align with listener demographics and assess campaign performance across specific audio apps.
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