fromRAIN News
2 hours agoRAIN Notes: November 14, 2025
Radio: Just like burger joints That innovative comparison from the prolific Fred Jacobs in his latest column. Memo toTo Radio: Foccus On Your cravers," Jacobs commends his readers. LIke radio, White Castle has been forced to evolve (as described HERE). "I's notable how similar this burger joint is to broadcast radio," Jacobs observes. Both started about 100 years ago, and have become local and hper local successes. White Castle's new marketing appeals to "cravers" - which Jacobs likens to radio's P1 audience segment.
Marketing

