OpenX has initiated legal action against Google following an antitrust ruling that deemed Google anticompetitive. The SSP asserts that Google's actions contributed to its recent struggles. OpenX's complaint echoes many claims made by the DOJ against Google, revealing a troubled deployment of Project Poirot that led to significant operational changes and layoffs. Additionally, Nielsen's patent lawsuit against HyphaMetrics concluded with a court ruling against Nielsen, raising questions about how this may affect the competitive landscape in TV measurement and standards for future innovations.
OpenX filed a lawsuit against Google after a ruling found Google anticompetitive, alleging damage caused by Google during their self-described 'rough patch'.
The lawsuit details Google's efforts to understand issues that arose during the deployment of Project Poirot, which affected their operations and resulted in significant layoffs.
Nielsen's patent lawsuit against HyphaMetrics ended with a surprising loss for Nielsen, impacting the TV measurement industry and potentially empowering more companies to innovate.
The case against Google reflects ongoing tensions in digital advertising, with potential implications for other supply-side platforms (SSPs) considering legal action.
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