#tv-advertising

#tv-advertising

LightBoxTV is proud to announce a strategic integration with Outra, the UK's leading provider of predictive property and location data. The collaboration will empower TV advertisers with the ability to plan and optimise campaigns based on highly accurate geographic and life-stage insights - bringing a new dimension of localisation and relevance to TV targeting strategies. Outra's household-level data goes beyond typical postcodes, offering a clear view of where high-value customers live, their home ownership status, affluence levels, and future propensity to move or convert.

But let's drop the nostalgia and remember that this is a masterclass in what creativity really looks like across eras, categories and styles. Including what it looks like in the modern day. Yes, the tools have changed. The targeting is tighter. The media landscape's a multiverse now. But the principles that made Hovis timeless in 1973 still apply in 2025.

There's so many different dynamics now, it's difficult to say that there is kind of one trend that's driving everything.

LightBoxTV and Starcount's partnership combines advanced audience insights with TV planning, ensuring emotionally relevant media strategies that align with consumer values.

Coming into the first quarter things seemed like they would be softer [compared to the same time the previous year, and it turned out they came out very strong.