Future of TV Briefing: The outlook for outcome-based measurement - and outcome-based buyingOutcome-based measurement is increasingly influencing TV and streaming ad markets, but poses risks for both buyers and sellers.
Cheap TVs' incessant advertising reaches troubling new lowsDivisive immigration ads in standby mode disrupt the escape that TV provides to viewers.
Why DSP technology isn't the future of TV advertisingProgrammatic advertising amplifies the need for direct connections between brands and publishers despite DSP limitations on TV.
Cheap TVs' incessant advertising reaches troubling new lowsDivisive immigration ads in standby mode disrupt the escape that TV provides to viewers.
Why DSP technology isn't the future of TV advertisingProgrammatic advertising amplifies the need for direct connections between brands and publishers despite DSP limitations on TV.
How Amazon's video ads chief is pitching Prime Video as he looks to fend off growing competition from Netflix and othersAmazon is focusing on improving ad performance and simplifying ad buying to increase market share in TV advertising.
Amazon Has a New Way to Prove That TV Ads Drive SalesAmazon introduces Brand+, an AI-driven ad-targeting tool that enhances the effectiveness of video advertising by focusing on measurable conversions.
Amazon Wields New Influence in TV's Upfront Sales Haggle Through Massive Media Account ReviewAmazon is disrupting traditional TV advertising by influencing upfront negotiations amid its media buying review.
How Amazon's video ads chief is pitching Prime Video as he looks to fend off growing competition from Netflix and othersAmazon is focusing on improving ad performance and simplifying ad buying to increase market share in TV advertising.
Amazon Has a New Way to Prove That TV Ads Drive SalesAmazon introduces Brand+, an AI-driven ad-targeting tool that enhances the effectiveness of video advertising by focusing on measurable conversions.
Amazon Wields New Influence in TV's Upfront Sales Haggle Through Massive Media Account ReviewAmazon is disrupting traditional TV advertising by influencing upfront negotiations amid its media buying review.
Advertisers Can Now See if Streaming Ads on Amazon Drive Sales at Walmart and TargetAdvertisers can now track the effectiveness of Amazon TV ads on sales across various retailers.
Mobile's growing role in holiday shopping | MarTechMobile devices are essential for making purchases influenced by TV advertising.The holiday season will see a significant increase in mobile-driven online shopping.QR codes and mobile ads create a direct link between viewing and purchasing.
Netflix Brings Its Sky-High Ad Prices Down (A Smidge); X Sues GARM Over Lost Ad Revenue | AdExchangerAdvertisers are facing pressure on CPMs for premium inventory despite opportunities in internet ad placements.
Upfront Buyers Push For Lower CPMs; Is Meta's Pivot To Video Finally Paying Off? | AdExchangerAdvertisers and publishers predict slight drop in CPMs for less popular inventory but an increase for sports content, while challenges remain in expanding CTV supply.
When it comes to TV, advertisers shouldn't conflate effectiveness with efficiencyThe main challenge with TV advertising is efficiency, not effectiveness.
Netflix Brings Its Sky-High Ad Prices Down (A Smidge); X Sues GARM Over Lost Ad Revenue | AdExchangerAdvertisers are facing pressure on CPMs for premium inventory despite opportunities in internet ad placements.
Upfront Buyers Push For Lower CPMs; Is Meta's Pivot To Video Finally Paying Off? | AdExchangerAdvertisers and publishers predict slight drop in CPMs for less popular inventory but an increase for sports content, while challenges remain in expanding CTV supply.
When it comes to TV, advertisers shouldn't conflate effectiveness with efficiencyThe main challenge with TV advertising is efficiency, not effectiveness.
Future of TV Briefing: How focus groups and media mix models can help incrementality-seeking CTV advertisersConnected TV advertising requires traditional approaches to measure effectiveness.Incrementality testing is essential to understand the impact of ad investments.
Amazon Prime Video's ad tier launch leads to CPM price plummetStreaming services' CPMs are set to remain high despite a general decline in ad prices for traditional media.Brands can leverage ad market fluctuations to optimize spending across various platforms.
Future of TV Briefing: How focus groups and media mix models can help incrementality-seeking CTV advertisersConnected TV advertising requires traditional approaches to measure effectiveness.Incrementality testing is essential to understand the impact of ad investments.
Amazon Prime Video's ad tier launch leads to CPM price plummetStreaming services' CPMs are set to remain high despite a general decline in ad prices for traditional media.Brands can leverage ad market fluctuations to optimize spending across various platforms.
This Platform Will Let Anyone Buy Political Ads | AdExchangerAdStorm provides a transparent method for political campaign donations, allowing individuals to directly fund TV ads instead of traditional campaign expenses.
Talking CTV Transparency (And The Lack Thereof) With Samsung | AdExchangerFAST channels are gaining popularity, but ad buying transparency remains a challenge.Advertisers increasingly prefer direct buying for better access to data.
This Platform Will Let Anyone Buy Political Ads | AdExchangerAdStorm provides a transparent method for political campaign donations, allowing individuals to directly fund TV ads instead of traditional campaign expenses.
Talking CTV Transparency (And The Lack Thereof) With Samsung | AdExchangerFAST channels are gaining popularity, but ad buying transparency remains a challenge.Advertisers increasingly prefer direct buying for better access to data.
Can Paramount Quit Nielsen?; The Smartest Algos Are Still So Dumb | AdExchangerParamount has dropped Nielsen ratings in favor of VideoAmp due to rising costs and contract disputes, signaling a potential shift in TV ad measurement.
Will Alternative TV Currencies Ever Be More Than A Nielsen Add-On? | AdExchangerAlternative currencies haven't overtaken Nielsen as the primary standard for TV ad transactions.Many in the industry still rely on Nielsen, highlighting its entrenched position.Alternative currencies are viewed as supplemental metrics rather than replacements.
Can Paramount Quit Nielsen?; The Smartest Algos Are Still So Dumb | AdExchangerParamount has dropped Nielsen ratings in favor of VideoAmp due to rising costs and contract disputes, signaling a potential shift in TV ad measurement.
Will Alternative TV Currencies Ever Be More Than A Nielsen Add-On? | AdExchangerAlternative currencies haven't overtaken Nielsen as the primary standard for TV ad transactions.Many in the industry still rely on Nielsen, highlighting its entrenched position.Alternative currencies are viewed as supplemental metrics rather than replacements.
Talking Advanced Audiences With NBCU's Alison Levin | AdExchangerTV advertising is shifting from demo-based to advanced audience-based targeting, enhancing campaign effectiveness and optimization.
iSpot Receives National TV Currency Certification From JICiSpot received national currency certification from JIC for its TV ad measurement capabilities, showing readiness for scalable transactions.
Winning Big By Going Small; Platforms Try Outsourcing Ad Sales To Pubs | AdExchangerSMB advertisers are essential for CTV growth by offering easy and affordable streaming campaigns for businesses.
Roku's ad director wants to bring Instagram-style shoppable ads to your smart TVTV advertising is evolving towards shoppable ads resembling social media, allowing viewers to purchase directly from their screens.
The Debate Over Premium Content Is Holding Back Programmatic CTV Growth | AdExchangerProgrammatic tensions between agencies and publishers in TV ad buying negotiations.
Future of TV Briefing: Upfront ad sellers prep performance-based pitches to address ad buyers' ROI obsessionTV and streaming ad sellers aim to prove business outcomes for ad effectiveness.
Future of TV Briefing: How upfront ad sellers' 'advanced audiences' pitches have, um, advanced this yearTV networks and ad sellers are emphasizing targeting capabilities and measurement for strategic audiences in this year's upfront market.
Future of TV Briefing: Upfront ad sellers prep performance-based pitches to address ad buyers' ROI obsessionTV and streaming ad sellers aim to prove business outcomes for ad effectiveness.
Future of TV Briefing: How upfront ad sellers' 'advanced audiences' pitches have, um, advanced this yearTV networks and ad sellers are emphasizing targeting capabilities and measurement for strategic audiences in this year's upfront market.
Programmatic pushes its way into the upfront bazaarProgrammatic investment is increasingly playing a significant role in upfront TV advertising deals.
'Fasten your seat belt': What to watch for in this year's TV and streaming advertising upfront marketThe TV and streaming advertising upfront marketplace is unofficially commencing, with a longer and potentially adjusted cycle this year.
Programmatic pushes its way into the upfront bazaarProgrammatic investment is increasingly playing a significant role in upfront TV advertising deals.
'Fasten your seat belt': What to watch for in this year's TV and streaming advertising upfront marketThe TV and streaming advertising upfront marketplace is unofficially commencing, with a longer and potentially adjusted cycle this year.
Digiday+ Research: How advertisers are approaching spend in the upfront marketMarketers are increasingly planning to allocate budget towards upfront marketplace spending, with more investing this year compared to previous ones.
Google Touts Programmatic Video Capabilities at NewFrontsGoogle emphasizes the importance of using DSP Display & Video 360 for TV advertising, showcasing success stories and new tools for better inventory access and management.
Pharma Ad Startup Snags Seed Funding To Support Better TV Ad Targeting | AdExchangerBranchLab aims to solve the challenges of poorly targeted TV advertising for pharma brands by creating and selling TV audience segments without using identifiable patient information.
Blockgraph Wants To Improve Pharma TV Advertising Without Being Creepy | AdExchangerMistargeted and irrelevant ads are a concern in TV advertising, especially in the pharma sector.
Pharma Ad Startup Snags Seed Funding To Support Better TV Ad Targeting | AdExchangerBranchLab aims to solve the challenges of poorly targeted TV advertising for pharma brands by creating and selling TV audience segments without using identifiable patient information.
Blockgraph Wants To Improve Pharma TV Advertising Without Being Creepy | AdExchangerMistargeted and irrelevant ads are a concern in TV advertising, especially in the pharma sector.
With TV Impressions Vanishing, Campaigns Must Focus On Resonance, Not Reach | AdExchangerLinear and streaming TV to lose 25% impressions by 2027, impacting wealthier consumers, and emphasizing the need for effective lower frequency advertising.
How Toyota Uses TV Home Screens To Reframe The Camry Brand | AdExchangerTV home screens could soon have as many ads as content recommendations.
Fire Pit Brand Breeo Is Tapping Tatari To Rekindle Its TV Ad Buying Strategy | AdExchangerBrands seek cost-effective TV ad buying solutions.
Why Mix Modeling Isn't Enough; The New Sports Ad Arbitrage | AdExchangerMMM can be a valuable tool for measuring ad spend effectiveness, especially as user-level data diminishes.
Why Euro 2024 is 'a big step change' for the areas advertisers will rely onMarketers utilize Euro 2020 to boost brand consideration and purchase intent through connecting with sporting narratives.