#tv-advertising

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digital-advertising
AdExchanger
1 month ago
Marketing

Ad Tech's Performance Review | AdExchanger

Cadent acquires AdTheorent for $324 million to enhance its performance capabilities and expand into an omnichannel platform.
Cadent aims to bridge the gap between TV and digital performance measurements, while addressing issues with attribution in retail media networks. [ more ]
The Hollywood Reporter
2 months ago
Online marketing

A Streaming TV Prizefight: Walmart Tries Muscling In On Amazon

Television commercials date back to 1941, setting the stage for companies like Walmart to leverage TV advertising for exponential growth.
Linear TV advertising played a significant role in the success of companies like Walmart, but the landscape is shifting towards digital advertising dominance. [ more ]
US News & World Report
4 months ago
Marketing

US Political Ad Spending to Soar in 2024 With TV Media the Biggest Winner - Report

U.S. political advertising spend is expected to jump by nearly a third in 2024 compared to the previous presidential election year, with TV media receiving the majority of the dollars.
Ad spend on traditional media, particularly TV, will rise 7.9% and account for 71.9% of all political advertising spend in 2024. [ more ]
moredigital-advertising
super-bowl
The Drum
2 months ago
Online marketing

We ask marketers: Will the TV ad 'slump' keep getting worse, or is change coming?

TV ad spending is shifting towards high-impact spots during live sports events.
Advertisers are recognizing the importance of integrating TV ads with social media conversations. [ more ]
CityAM
3 months ago
Marketing

Super Bowl ads are a reminder of how the industry can do better

The Super Bowl is a major advertising opportunity that attracts millions of viewers
TV ads during the Super Bowl have the power to generate significant buzz and engagement [ more ]
www.nytimes.com
3 months ago
Marketing

$7 Million for 30 Seconds? It's Worth It at the Super Bowl.

The average cost of a 30-second ad spot during the Super Bowl was $7 million.
The Super Bowl remains a highly sought-after advertising opportunity due to its massive reach and dwindling opportunities to reach a mass audience through network television. [ more ]
moresuper-bowl
TV advertising
Digiday
5 months ago
Marketing

Future of TV Briefing: How TV and streaming advertising's programmatic deal model is being updated

TV and streaming ad buyers prefer programmatic purchases through private marketplaces, while sellers lean towards programmatic guaranteed deals.
Some programmatic guaranteed deals now include spend commitments, blurring the lines between PMP and PG models. [ more ]
AdExchanger
5 months ago
Marketing tech

A New Industry Trade Org Is Born; Google Versus Publishers | AdExchanger

Non-profit organization Go Addressable aims to address the challenges of TV advertising by providing guidance to marketers on addressable TV advertising.
With additional funding from annual membership dues, Go Addressable plans to invest in creating resources and guidelines to increase the effectiveness of addressable advertising.
Although some advertisers are hesitant to invest in linear addressable due to its scarcity and cost, the targeting capabilities of addressable advertising are a valuable asset. [ more ]
Mediapost
5 months ago
Online marketing

Is TV Advertising Stagnating?

TV advertising is experiencing a decline in revenue despite the industry narrative of growth and excitement.
Linear TV advertising is declining while streaming revenue is increasing, but one does not offset the other.
The TV advertising business is on the brink of change as consumers prefer streaming and the current advertising model does not fit streaming platforms. [ more ]
moreTV advertising
Digiday
5 days ago
Marketing

Future of TV Briefing: Upfront ad sellers prep performance-based pitches to address ad buyers' ROI obsession

TV and streaming ad sellers aim to prove business outcomes for ad effectiveness. [ more ]
Digiday
10 hours ago
Marketing

Digiday+ Research: How advertisers are approaching spend in the upfront market

Marketers are increasingly planning to allocate budget towards upfront marketplace spending, with more investing this year compared to previous ones. [ more ]
Digiday
10 hours ago
Marketing

'Fasten your seat belt': What to watch for in this year's TV and streaming advertising upfront market

The TV and streaming advertising upfront marketplace is unofficially commencing, with a longer and potentially adjusted cycle this year. [ more ]
Exchangewire
2 weeks ago
Marketing

Deutsche Telekom's Alliance with Equativ Strengthens Advertisers' Ability to Maximise the Addressable Advertising TV Landscape

Deutsche Telekom partners with Equativ to revolutionize targetable TV advertising in Germany. [ more ]
Exchangewire
1 month ago
Marketing

Research by Amplified Intelligence, RED C, & TAM Ireland, Finds TV Delivers High Active Engagement

62% of viewers engage with TV ads
TV advertising increases likelihood to buy by 30% [ more ]
AdExchanger
1 month ago
Marketing

How Streamers Are Fighting The Plight Of Shrinking TV Ad Inventory | AdExchanger

TV ad supply is predicted to decrease significantly by 2027.
Streaming platforms face the challenge of balancing viewer preferences against the need for ad revenue. [ more ]
Adweek
1 week ago
Marketing tech

Google Touts Programmatic Video Capabilities at NewFronts

Google emphasizes the importance of using DSP Display & Video 360 for TV advertising, showcasing success stories and new tools for better inventory access and management. [ more ]
AdExchanger
2 months ago
Marketing tech

Temu Trouble; How Audience Data Is Reshaping The Upfronts | AdExchanger

Temu outshines Etsy and Wayfair with quick shipping and lower seller fees.
The TV upfronts are shifting focus from content to audience data for advertising decisions. [ more ]
Exchangewire
4 months ago
Marketing tech

Consumers Spent $222.1bn Online During Holiday Season; Channel 4 Confirms Major Upcoming Job Cuts; Podcasts Gaining Popularity in China

Consumers spent $222.1bn online during holiday season, a 4.9% increase from the previous year.
Channel 4 confirms major upcoming job cuts amidst a TV advertising downturn. [ more ]
Marketing Dive
1 month ago
Marketing

Inside NBCUniversal's plans to turn TV into a performance marketing channel

NBCUniversal continues efforts to align TV with digital advertising channels.
Central to NBCU's proposition is the One Platform Total Audience solution. [ more ]
Creative Bloq
1 month ago
Graphic design

The best adverts of the 1980s

The 1980s saw the birth of consumerist culture with the rise of yuppies and the impact of TV advertising.
Top ads of the 1980s included Apple's groundbreaking Macintosh spot directed by Ridley Scott and Ralph Lauren's representation of powerful women. [ more ]
TheStreet
2 months ago
Online marketing

Apple TV+ might soon make a change that users may not like

Apple TV+ is reportedly investing in building its TV advertising sector.
Competitors like Amazon and Netflix have added ad-tier options for extra fees. [ more ]
Digiday
2 months ago
Online marketing

Future of TV Briefing: How outcome-based measurement may figure into this year's upfront market

TV and streaming advertising is shifting towards measuring business outcomes like foot traffic and mobile app downloads.
A+E Networks is offering business outcome guarantees with tools like InterAction for advertisers. [ more ]
The Drum
2 months ago
Online marketing

My Creative Career: Andy Jex, chief creative officer at TBWA\London

Clever and humorous ads resonate
Fascination with the impact of TV advertising in the 80s [ more ]
AdExchanger
2 months ago
Marketing

The DSP-To-CTV Pipeline; Getting A 360-Degree View | AdExchanger

DSPs can capitalize on direct relationships in TV ad buying by utilizing supply-path optimization initiatives like Direct Access by Viant.
Viant focuses on CTV with its post-cookie identity solution called the 'Viant Household ID,' offering a better way to anchor identity and connect first-party data from advertisers and content owners. [ more ]
AdExchanger
2 months ago
Marketing

Unpacking 'Performance TV' | AdExchanger

TV advertisers now seek performance over ratings for streaming ad buys.
Nontraditional ad formats like Disney's Gateway Shop ads cater to reengaging consumers when they're ready to shop. [ more ]
AdExchanger
2 months ago
Business intelligence

Walmart's Vizio Deal Isn't About TV - It's About Data | AdExchanger

Walmart acquired Vizio for TV and video advertising data.
Data is the new oil for marketers and breathes life into TV advertising. [ more ]
The Drum
5 months ago
Business intelligence

In the face of keyword competition, here's how AIA New Zealand cut through

AIA New Zealand and Together won the Technical Innovation category and The Grand Prix at The Drum Awards for Search.
Health and life insurance is a highly competitive market in New Zealand, with an increase in advertising investment and new entrants.
AIA New Zealand discovered that TV advertising stimulates overall category searches, not just their brand. [ more ]
Digiday
2 months ago
Privacy technologies

WTF are outcome-based measurement guarantees?

Performance-minded marketers prioritize outcomes over ad views.
TV networks and streaming services are offering guarantees based on delivering specific business outcomes. [ more ]
Skift
3 months ago
Marketing

Top Hotel Brands Ranked by U.S. TV Ad Spending

Hilton led in TV ad spending last year
Hotel groups spent $173 million on national TV ads last year [ more ]
The Drum
3 months ago
Marketing

Skin + Me marketing boss on bringing 'grit and realness' to skincare sector

Skincare startup Skin + Me has launched its first TV ad after securing £10m in funding.
The brand aims to cut through a saturated market by featuring real-life stories in its advertising. [ more ]
AdExchanger
5 months ago
Marketing

CTV Isn't Just The Evolution Of TV - It Brings Unique Advertising Potential | AdExchanger

Advertisers are shifting ad dollars from linear TV to connected TV (CTV) due to increased control over targeting and measurement.
CTV advertising is growing at a faster pace than can be explained by its growth in viewership. [ more ]
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