#tv-advertising

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fromDigiday
1 month ago

Future of TV Briefing: Inside the measurement issues roiling this year's upfront market

TV networks are pressing Nielsen to postpone changes to its measurement system due to inconsistencies affecting ad negotiations.
fromDigiday
1 month ago

Media Buying Briefing: The upfront isn't moving along for a few surprising reasons

There's so many different dynamics now, it's difficult to say that there is kind of one trend that's driving everything.
Television
fromDigiday
1 month ago

Future of TV Briefing: Upfront ad buyers debate the value of out-of-home viewership

Accurate measurement of out-of-home TV viewers is crucial for advertisers as it affects advertising costs and strategies.
fromwww.exchangewire.com
2 months ago

LightBox TV & Starcount Partner to Bring Emotional Intelligence to Total TV Planning

LightBoxTV and Starcount's partnership combines advanced audience insights with TV planning, ensuring emotionally relevant media strategies that align with consumer values.
Marketing tech
fromDigiday
2 months ago

Madison and Wall's Brian Wieser warns: the U.S. ad market is up, but the cliff's still there

Coming into the first quarter things seemed like they would be softer [compared to the same time the previous year, and it turned out they came out very strong.
Media industry
Marketing tech
fromExchangewire
2 months ago

LightBoxTV & Circana Partner to Transform TV Ads with Purchase-Based Consumer Insights

LightBoxTV partners with Circana to enhance TV advertising optimization using detailed consumer purchasing data.
Marketing tech
fromExchangewire
3 months ago

LightBoxTV & Kogenta Partner to Deliver Location Intelligence to the TV Planning Process

LightBoxTV partners with Kogenta to enhance TV campaign planning through location intelligence.
Media industry
fromDigiday
4 months ago

Future of TV Briefing: The outlook for outcome-based measurement - and outcome-based buying

Outcome-based measurement is increasingly influencing TV and streaming ad markets, but poses risks for both buyers and sellers.
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