LightBoxTV and Starcount's partnership combines advanced audience insights with TV planning, ensuring emotionally relevant media strategies that align with consumer values.
The confusion between effectiveness and efficiency in TV advertising is not just semantics; it impacts the clarity with which advertisers can strategize their media mixes today and tomorrow.
A web of national and state laws limit pharma brands' access to patient data, leading to issues in targeting. Blockgraph aims to improve TV ad measurement for pharma while complying with regulations and consumer comfort.
