LightBoxTV has announced a strategic partnership with Circana to transform TV advertising campaigns. This integration will provide media buyers with unparalleled insight into consumer behavior through SKU-level sales data. Advertisers will benefit from improved targeting by aligning campaigns with real-world consumer purchasing patterns. Dean Cussell, COO of LightBoxTV, emphasized the importance of this partnership in enhancing the decision-making process for media planning. Circana brings transaction-level insights that will help brands effectively reach high-value audiences, marking a significant shift towards data-driven advertising strategies.
"Our partnership with Circana marks a significant step in expanding the depth and relevance of insights available to our clients," said Dean Cussell, COO of LightBoxTV.
"By integrating our purchase-based consumer intelligence into LightBoxTV's platform, we're bringing real-time buying behaviour into the centre of the TV planning process," said Gordon Eldrett, VP media & tech EMEA at Circana.
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