LightBoxTV is strengthening its Total TV planning platform by partnering with location intelligence firm Kogenta, allowing for the integration of real-world audience location data. This collaboration enhances planning and buying processes by embedding location data into campaign workflows, which aids in measuring outcomes through post-campaign footfall metrics. With this upgrade, LightBoxTV aims to provide a centralized platform that streamlines the increasingly complex landscape of linear and connected TV (CTV), offering agencies efficient tools to improve campaign decision-making and effectiveness.
LightBoxTV's partnership with Kogenta brings real-world audience location data into Total TV planning, enhancing campaign effectiveness and planning clarity for advertisers.
This collaboration enables planners to integrate post-campaign footfall measurement and location segmentation, bridging the gap between screen actions and real-world outcomes.
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