#location-intelligence

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Europe coughs up 400 for breaking its own GDPR rules

Gravy Analytics' breach risks user privacy by selling location data gathered through ad ecosystems without proper consent.
The EU court ruling reinforces accountability for GDPR compliance in data transfer cases involving U.S. tech companies.
#omnichannel-marketing

To Up-Level 2024 Holiday Campaigns, Take A Phygital Approach | AdExchanger

Using location intelligence in holiday shopping season can enhance personalized experiences and optimize marketing efforts.

Taptap Digital Hires Matthew Taylor as UK Sales Director to Support Growth in the UK & Europe

Taptap Digital appoints Matthew Taylor as UK sales director to enhance agency relationships and expand omnichannel marketing leveraging location intelligence.

Taptap Launches CTV Solution Powered by Location Intelligence

Taptap Digital launches CTV solution leveraging location intelligence for effective omnichannel marketing without individual-level targeting.

To Up-Level 2024 Holiday Campaigns, Take A Phygital Approach | AdExchanger

Using location intelligence in holiday shopping season can enhance personalized experiences and optimize marketing efforts.

Taptap Digital Hires Matthew Taylor as UK Sales Director to Support Growth in the UK & Europe

Taptap Digital appoints Matthew Taylor as UK sales director to enhance agency relationships and expand omnichannel marketing leveraging location intelligence.

Taptap Launches CTV Solution Powered by Location Intelligence

Taptap Digital launches CTV solution leveraging location intelligence for effective omnichannel marketing without individual-level targeting.
moreomnichannel-marketing

StackAdapt und Adsquare meistern die Herausforderung der Digital-to-Physical-Attribution mit einer neuen plattforminternen Footfall-Losung

StackAdapt erweitert seine Partnerschaft mit Adsquare, um die Effektivität digitaler Werbung durch präzises Standort-Tracking zu erhöhen.

StackAdapt & Adsquare Address the Digital-to-Physical Attribution Challenge with New In-Platform Footfall Solution

StackAdapt and Adsquare's partnership enhances advertisers' ability to understand customer visits post-digital engagement through precise location tracking.

Job Vacancy: IT System Administrator (m/f/x) // Targomo CASAFARI GmbH | IT / Software Development Jobs | Berlin Startup Jobs

Targomo is a location intelligence company seeking an IT System Administrator to improve internal IT support and system administration.

Belgium-based startup Accurat.ai raises 1M - Silicon Canals

Accurat.ai secured €1M funding to expand location-based market research operations in Europe.

Beyond Cookies: Using Location Intelligence To Power Privacy-First Audience Segmentation | AdExchanger

Marketers can move away from cookie-based targeting by focusing on location intelligence for better audience segmentation and understanding consumer intent.
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