"Location intelligence loses value when it takes too long to generate. A sales manager who needs to visualize 10,000 customer locations cannot wait hours for a map to render. Field service coordinators planning routes need answers in seconds, not minutes. Maptive plots locations at a rate of 10 per second. A database of 10,000 addresses becomes a fully interactive map in approximately 16 minutes."
"The infrastructure runs on Google Cloud, which contributes to the 99.9% uptime Maptive iQ currently maintains. The platform recorded zero documented major system outages or workflow interruptions throughout 2025. When teams depend on location data for daily operations, reliability at this level matters. Sales teams, delivery fleets, and service technicians all share the same problem: getting from point A to points B through Z in the least amount of time. Maptive addresses this with route planning that accommodates up to 73 locations per trip."
Maptive converts spreadsheet location data into interactive browser maps within minutes and removes the need for GIS specialists. The platform plots locations at high speed—about 10 per second—and can render a 10,000-address database in roughly 16 minutes while processing over 50,000 rows in under 30 seconds. WebGL-based rendering introduced in May 2025 improved performance further. Hosting on Google Cloud supports 99.9% uptime and no documented major outages in 2025. Route planning supports up to 73 stops per trip and accounts for real traffic conditions. The platform aims to turn large raw datasets into actionable location intelligence without heavy technical overhead.
Read at Business Matters
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