"digitalAudience, the European platform for privacy-safe data collaboration and audience activation, today (27th January, 2026) announced a strategic partnership with Spotzi, a global AI-driven location intelligence and out-of-home (OOH) technology provider. The partnership enables advertisers to activate and retarget OOH-exposed audiences across digital advertising channels through the digitalAudience platform. The joint solution is going live across international markets, allowing brands to run scalable, cross-border OOH-to-digital campaigns powered by a unified data and identity layer."
"Spotzi's AI-driven OOH technology covers the full OOH lifecycle, from planning and exposuremeasurement to foot-traffic attribution and digital retargeting. By integrating Spotzi's real-world exposure signals into digitalAudience's identity graph and data collaboration infrastructure, brands can convert physical-world reach into measurable digital activation in a privacy-safe and compliant way."
""This partnership is about connecting the physical and digital worlds at infrastructure level,"said Ruben Niet, founder & CEO of digitalAudience. "OOH delivers significant real-worldreach, but has historically lacked a scalable, privacy-safe bridge into digital channels. Together with Spotzi, we enable advertisers to operationalise OOH exposure globally across display, mobile, social, and retail media, without relying on third-party cookies.""
digitalAudience partnered with Spotzi to enable advertisers to activate and retarget out-of-home (OOH) exposed audiences across digital advertising channels via a unified data and identity layer. The joint solution launches across international markets and supports scalable, cross-border OOH-to-digital campaigns. Spotzi provides AI-driven OOH technology covering planning, exposure measurement, foot-traffic attribution, and digital retargeting. Spotzi's real-world exposure signals integrate into digitalAudience's identity graph and data collaboration infrastructure to convert physical reach into measurable digital activation while maintaining privacy compliance. Advertisers gain deterministic identity and activation across display, mobile, social, and retail media without relying on third-party cookies.
Read at Exchangewire
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