#data-analytics

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Growth hacking
fromForbes
6 days ago

AI In Marketing: An Existential Threat Or An Important Opportunity?

AI levels the marketing playing field by enabling small businesses to access data-driven insights, personalize outreach, monitor sentiment, and rapidly scale customer acquisition.
Data science
fromLondon Business News | Londonlovesbusiness.com
1 week ago

Transforming raw data into business insights with a data analytics agency - London Business News | Londonlovesbusiness.com

Agencies and data lake consulting transform siloed, overwhelming raw data into actionable insights by integrating sources, applying advanced analytics, and building scalable infrastructure for decision-making.
#ai
fromTheZenParent
1 week ago
Careers

10 Skills You Need To Stay Relevant In 2025 & 10 Outdated Ones You Can Delete Off Your Resume - TheZenParent

fromHackernoon
1 year ago
Artificial intelligence

The TechBeat: Chinese AI Model Promises Gemini 2.5 Pro-level Performance at One-fourth of the Cost (6/30/2025) | HackerNoon

fromTheZenParent
1 week ago
Careers

10 Skills You Need To Stay Relevant In 2025 & 10 Outdated Ones You Can Delete Off Your Resume - TheZenParent

fromHackernoon
1 year ago
Artificial intelligence

The TechBeat: Chinese AI Model Promises Gemini 2.5 Pro-level Performance at One-fourth of the Cost (6/30/2025) | HackerNoon

Marketing
fromAP News
1 week ago

A Joint Global Agency Network: 2nd.digital

2nd.digital unites creative digital production and data-driven performance marketing by merging Takeabreak Digital HK and Takeabreak Digital Ltd under one shared brand.
E-Commerce
fromEntrepreneur
1 week ago

5 Data-Driven Trends Shaping the Future of Ecommerce | Entrepreneur

Data-driven personalization, contextual insights, and AI-powered systems determine competitive success in ecommerce.
fromBusiness Insider
1 week ago

A startup looking to boost the creator 'middle class' just raised $4.7M. Read its pitch deck.

Clayton Jacobs, the CEO of influencer marketing company CreatorDB, thinks there can be a "healthy middle class" of content creators. Jacobs told Business Insider that he usually recommends CreatorDB's clients go with a "pool of medium-sized creators" that "often will perform better than a single large creator if they're the same price." Using data analytics and AI, CreatorDB wants to prove that to brands.
Startup companies
fromFortune
3 weeks ago

More than just numbers: the journey-and impact-of accounting

The pace of change in the business world is relentless, and accountants are continually challenged to adapt. Evolving risks, shifting business models, emerging technologies-especially the rapid adoption of artificial intelligence (AI)-and increasing regulatory complexity require professionals in this field to be agile lifelong learners and critical thinkers. The demands on accountants continue to evolve, but this is also what drives opportunity. Today, accountants are often expected to go beyond understanding the numbers by providing insights and interpretation within a rapidly changing environment.
Careers
Data science
fromWIRED
3 weeks ago

Is Congestion Pricing Working? The MTA's Revamped Data Team Is Figuring It Out

MTA's data team published real-time congestion-pricing and vehicle-entry data, centralizing transit datasets to increase transparency and enable public evaluation.
Data science
fromComputerWeekly.com
3 weeks ago

Interview: Holland & Barrett CDO preparing a Michelin star-worthy data strategy | Computer Weekly

Holland & Barrett models its data organisation on a three‑Michelin‑star restaurant: raw data foundations, a data warehouse to process data, and analysts serving insights.
Soccer (FIFA)
fromwww.bbc.com
1 month ago

Bloom leading the way for AI in Scottish football at Hearts

Tony Bloom's AI-driven, betting-derived analytics and proven club investments can plausibly transform Hearts into a title challenger within a decade by narrowing gaps with data.
Real estate
fromwww.housingwire.com
1 month ago

First American launches monthly rent automated valuation model

Procision Rental AVM updates rental valuations daily on 100 million properties, offering precise estimates and confidence scores for real estate professionals and investors.
fromInfoWorld
1 month ago

How does the metrics layer enhance the power of advanced analytics?

Metrics creation is a crucial yet often overlooked component of effective data analytics. It transforms raw data signals into actionable insights, allowing organizations to track performance and identify trends.
Business intelligence
fromWIRED
1 month ago

Decoding Palantir, the Most Mysterious Company in Silicon Valley

Palantir Technologies, cofounded by Peter Thiel, collaborates with agencies such as ICE and the US Department of Defense and has provoked worldwide protests due to its controversial partnerships.
Tech industry
#marketing
#education
Data science
fromDigiday
1 month ago

In AI and data, WPP Media revives a playbook it thinks it can finally win

WPP Media focuses on leveraging extensive data to differentiate itself in a competitive market.
fromAustin Monitor
1 month ago

CapMetro shares ridership numbers, touts continued post-pandemic rally - Austin Monitor

Sharmila Mukherjee presented findings indicating Austin's public transit recovery is 9% ahead of comparable metro areas, although ridership is still 20% below pre-pandemic levels.
Austin
fromwww.housingwire.com
1 month ago

HousingWire Data Expands with Sold Intel, Unlocking Full Lifecycle Visibility for Housing Market Analysis

Sold Intel provides transaction-level clarity in the housing market, integrating property-level transaction details with weekly updates across nearly all U.S. ZIP codes.
Real estate
#palantir-technologies
fromTheregister
1 month ago

Snowflake builds Spark clients for its own analytics engine

Customers have been using Spark for a long time to process data and get it ready for use in analytics or in AI. The burden of running in separate systems with different compute engines creates complexity in governance and infrastructure.
Data science
#artificial-intelligence
fromHackernoon
3 months ago
Artificial intelligence

AI's Invisible Hand: The Emerging Intelligence Gap in Financial Services | HackerNoon

fromFingerlakes1.com
3 months ago
Artificial intelligence

How AI is transforming modern marketing strategies | Fingerlakes1.com

AI is crucial for modern marketing, enabling personalized experiences and smarter strategies.
Artificial intelligence
fromBusiness Insider
3 months ago

How 10 AI trailblazers are keeping their companies competitive in tech's new golden age

Data drives decision-making and enhances customer experience, according to JPMorgan’s senior executive.
AI transformation is key to redefining business processes, emphasized by PwC's global chief AI officer.
Advanced security solutions are vital for trust in digital finance, stated by Mastercard's Johan Gerber.
A technology-embracing culture is crucial for talent retention, highlighted by IKEA's global people manager.
fromHackernoon
3 months ago
Artificial intelligence

AI's Invisible Hand: The Emerging Intelligence Gap in Financial Services | HackerNoon

Artificial intelligence
fromBusiness Insider
3 months ago

How 10 AI trailblazers are keeping their companies competitive in tech's new golden age

Data drives decision-making and enhances customer experience, according to JPMorgan’s senior executive.
AI transformation is key to redefining business processes, emphasized by PwC's global chief AI officer.
Advanced security solutions are vital for trust in digital finance, stated by Mastercard's Johan Gerber.
A technology-embracing culture is crucial for talent retention, highlighted by IKEA's global people manager.
Data science
fromInfoWorld
1 month ago

Google updates agents in BigQuery to further automate analytics tasks

Google enhances BigQuery with a new code interpreter and advanced analytics features, improving automation in data engineering and data science tasks.
Digital life
fromInfoWorld
1 month ago

Google Spanner gets a columnar engine to unite OLTP and OLAP workloads

Google updates Spanner with a columnar engine to support complex analytical queries on real-time transactional data.
#digital-transformation
fromPoynter
3 months ago
Media industry

25 public media stations to begin training in Advanced Digital Transformation Program - Poynter

fromPoynter
3 months ago
Media industry

25 public media stations to begin training in Advanced Digital Transformation Program - Poynter

Digital life
fromAdExchanger
1 month ago

Not So Long, Solimar | AdExchanger

Buyers are favoring the old Solimar platform over The Trade Desk's new Kokai platform, prompting The Trade Desk to allow continued use of the former.
US politics
fromNextgov.com
1 month ago

The Army's giant data deal with Palantir is a harbinger: service CIO

The Army consolidated 75 data and software contracts into a single $10 billion deal with Palantir to simplify software acquisition.
fromNextgov.com
2 months ago

Pentagon halts $15B Advana recompete draft solicitation

The Pentagon abruptly canceled a draft solicitation to compete its Advana platform, the enterprise data and analytics system run by the department's Chief Digital and Artificial Intelligence Office.
Artificial intelligence
fromTechzine Global
2 months ago

Dynatrace makes Grail the core of latest generation of platform

The revamped Dynatrace platform features Grail, a data lakehouse that unifies different data types, allowing for efficient telemetry analysis within organizations.
Artificial intelligence
Digital life
fromTheregister
2 months ago

NatWest banks on AWS, Accenture for AI-driven overhaul

NatWest Group has signed a five-year contract with AWS and Accenture to enhance analytics performance and modernize customer service using AI and cloud technology.
E-Commerce
fromMarTech
2 months ago

14 HubSpot updates from June 2025 you can't miss | MarTech

HubSpot released over 100 product updates in June 2025, enhancing AI capabilities, CRM flexibility, and cross-team collaboration.
fromSustainable Bus
2 months ago

Actia to present BOP G5/Hypervision video surveillance platform at Busworld 2025 - Sustainable Bus

The BOP G5/Hypervision platform is designed for operational monitoring across urban and intercity transport fleets by enabling both real-time and retrospective video tracking.
Mobile UX
Data science
fromMedium
2 months ago

The Data Science Playbook: Exploring Sports Analytics Through Real Datasets

Data analytics has become central to competitive advantage in sports, influencing coaching, player evaluation, and fan experience.
fromFood & Beverage Magazine
2 months ago

Mark Anthony Brands Partners with BeerBoard for RTD Insights - Food & Beverage Magazine

"Partnering with BeerBoard is a game-changer for us. It provides a powerful advantage-internally and externally. Internally, it enhances our understanding of consumer behavior."
Healthcare
fromTheregister
2 months ago

Write-back to aging NHS systems limits Palantir platform

The NHS's Palantir data system's potential is hampered by limitations in writing back to local NHS software.
#fraud-prevention
#retail-media
fromDigiday
3 months ago
Marketing tech

How PayPal is using Venmo, Honey transactions to win over marketers to its ads business

Marketing tech
fromDigiday
3 months ago

How PayPal is using Venmo, Honey transactions to win over marketers to its ads business

Retail media networks are thriving, attracting financial institutions like PayPal with new advertising tools.
#quantum-computing
fromMarTech
2 months ago
Marketing tech

What potential does quantum computing hold for marketers? | MarTech

Quantum computing offers transformative capabilities for marketers, including enhanced data processing, complex problem solving, and improved predictive analytics.
fromComputerWeekly.com
4 months ago
Artificial intelligence

How close is quantum computing to commercial reality? | Computer Weekly

Quantum computing will significantly enhance data analysis and machine learning applications in business by 2028.
fromTechRadar
2 months ago

5 ways AI marketing can help drive your ecommerce success

AI tools can significantly enhance consumer personalization in e-commerce by analyzing customer data to provide tailored shopping experiences, improving engagement rates and sales conversions.
E-Commerce
fromHackernoon
4 years ago

I Let an AI Manage My Diabetes - And It Knew Me Better Than I Knew Myself | HackerNoon

For the last six months, David has been living with a digital twin. He is one of the first participants in a pilot program designed to push beyond the simple video calls of telehealth and into the strange, intimate world of predictive medicine. The Ghost is a virtual model of him, a breathing, learning algorithm that lives in the cloud and, arguably, knows his body better than he does.
Digital life
UK news
fromBusiness Matters
3 months ago

HMRC targets high earners in record tax crackdown after 1.5bn haul

HMRC is intensifying scrutiny of high earners in the UK, expecting to generate significant additional tax revenue.
fromTheregister
3 months ago

Bank of England expands data and cloud framework by 26.7M

The Bank of England anticipates a significant 45 percent increase in spending limits for support services as it enhances its cloud capabilities and data analytics strategies.
Business intelligence
Data science
fromwww.bbc.com
3 months ago

Notts boss Paterson on data and management by committee

Martin Paterson embraces a collaborative approach as head coach at Notts County, prioritizing football expertise over data analytics.
Marketing tech
fromExchangewire
3 months ago

Content Ignite Launches Revenue Insights Hub to Help Publishers Unlock Hidden Revenue Potential

Content Ignite has launched a new Revenue Insights Hub to help publishers optimize revenue opportunities effectively.
fromDigiday
3 months ago

Media Buying Briefing: What Dentsu's synthetic audiences deal reveals about future of media planning

"The less flashy, but more important shift is how AI is being used to gain competitive and operational advantages through applications that alter how decisions are made, how media is allocated and how campaigns perform."
Marketing tech
fromFast Company
3 months ago

Pentagon Pizza Index: The theory that surging pizza orders signal global crises

As of 6:59 p.m. ET nearly all pizza establishments nearby the Pentagon have experienced a HUGE surge in activity, just hours before news broke of Israel's major attack on Iran.
US news
Data science
fromInfoQ
3 months ago

HTAP: The Rise and Fall of Unified Database Systems?

HTAP has not achieved its goal of unifying transaction and analytical processing, leading experts to prefer specialized systems.
Marketing tech
fromForbes
3 months ago

Tracksuit's $25 Million Raise Shows How Brand Metrics Drive Growth

Brand-led growth is the new strategy, supplanting product-led growth as crucial for companies in the 2020s.
Business intelligence
fromFast Company
3 months ago

Databricks' new 'One' dashboard brings AI to the business class (exclusive)

Databricks One simplifies data analysis for nontechnical users, enabling them to leverage AI without needing coding skills.
fromForbes
3 months ago

Tracksuit's $25M Raise Shows Why Brand Metrics Are The Next Growth Engine

One sign of this transformation is Tracksuit's recent $25 million Series B that puts brand measurement front and center.
Marketing tech
Marketing tech
fromExchangewire
3 months ago

Paapi Raises 420k Pre-Seed Round Led by SFC Capital to Reinvent Ad Measurement

Paapi addresses challenges in ad measurement with independent tracking and performance optimization.
Marketing tech
fromThe Drum
3 months ago

SCV and CDP: what are they and what are the possibilities?

SCVs enable businesses to collect a comprehensive view of customer interactions, enhancing data-driven marketing strategies.
UK news
fromBusiness Matters
3 months ago

HMRC inheritance tax investigations surge 37% as treasury seeks to plug revenue gap

HMRC's IHT investigations have increased by 37%, reflecting intensified efforts to combat underpayment and increase tax revenues.
fromDATAVERSITY
3 months ago

Analytics and Citizen Data Scientists Ensure Business Advantage - DATAVERSITY

"Businesses that can gather data from disparate sources and use historical data to understand trends and patterns can establish and sustain a competitive advantage."
Business intelligence
Data science
fromTheregister
3 months ago

Industry reacts to DuckDB's Lakehouse architecture reorg

Databricks' acquisition of Tabular is revitalizing the table formats landscape, especially with DuckDB's innovative offerings.
fromMarTech
3 months ago

A guide to attribution models in GA4 | MarTech

In Google Analytics 4, understanding attribution models is crucial for accurately assessing marketing performance, as each model can yield different insights from the same data.
Marketing tech
Data science
fromZDNET
3 months ago

Snowflake's new AI agents make it easier for businesses to make sense of their data

Snowflake launched agentic AI solutions at Snowflake Summit 2025 to enhance how organizations access and understand their data.
#programmatic-advertising
fromExchangewire
3 months ago
Marketing tech

Adsquare Unveils OnePlatform: A Unified Control Centre for Location Intelligence & Programmatic Performance

fromExchangewire
3 months ago
Marketing tech

Adsquare Unveils OnePlatform: A Unified Control Centre for Location Intelligence & Programmatic Performance

fromBusiness Matters
4 months ago

Boosting Team Productivity Through Smart Technology

Technology plays a crucial role in enhancing team performance through digital communication tools, automation, and data-driven decision-making.
Remote teams
Privacy professionals
fromTheregister
4 months ago

Greater Manchester says its NHS analytics beats Palantir's

Greater Manchester's analytics platform is superior to the government's Federated Data Platform.
Local capabilities in NHS Greater Manchester are more robust than those provided by Palantir.
#microsoft
fromInfoWorld
4 months ago
Artificial intelligence

Why Microsoft is unifying data and AI within Fabric

Microsoft's Fabric is evolving into a decision infrastructure layer to enhance AI-based applications and speed up decision-making.
fromTechzine Global
4 months ago
Business intelligence

Microsoft Fabric will be like Office, but for data platforms

Microsoft Fabric marks a significant shift in Azure's offerings, enhancing its value and appeal for customers while fostering revenue growth for Microsoft.
Business intelligence
fromTechzine Global
4 months ago

Microsoft Fabric will be like Office, but for data platforms

Microsoft Fabric marks a significant shift in Azure's offerings, enhancing its value and appeal for customers while fostering revenue growth for Microsoft.
Marketing tech
fromExchangewire
4 months ago

59A Expands its Advisory Board with the Appointment of Gerry D'Angelo

59A strengthens its advisory board by appointing Gerry D'Angelo, enhancing its focus on advanced data analytics for advertisers.
#spatial-digital-twins
Digital life
fromHackernoon
4 months ago

Protecting Location Data in Smart City Digital Twins | HackerNoon

Integration of security and privacy measures is essential for the effectiveness of Spatial Digital Twins.
Data science
fromComputerworld
4 months ago

CDAOs might be key to genAI success now - but that could change

CDAOs are essential for successful AI deployment; failing to prove value could jeopardize their roles by 2027.
Marketing tech
fromEntrepreneur
4 months ago

How One Firm is Engineering a Sports Revolution | Entrepreneur

Sports marketing success is often seen in small, compounding improvements, leading to substantial revenue growth over time.
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