#data-analytics

#data-analytics

The CMO role is evolving due to digital transformation and increased data utilization.

Marketers need to bridge skill gaps in digital, analytics, and compliance to thrive in future roles.

Merkle's role within Dentsu is evolving, focusing on CRM, content, commerce, and data analytics under new leadership.

Databricks raised $10 billion in Series J funding, confirming its $62 billion valuation.

Bloomer mock tool generates unlimited random mock data for free, ideal for various applications like testing and analytics.

SAS Innovate 2025 emphasizes AI advancements, particularly with the Viya platform and synthetic data innovations.

Palantir faces criticism for its contract with ICE, but company executives defend its contributions to public safety.

Palantir rebounded significantly this year, demonstrating resilience amid minor setbacks.

A recent contract with ICE solidifies Palantir's role in government data solutions.

The digital advertising landscape is increasingly complex, requiring brands to prioritize authentic engagement to connect with audiences effectively.

Yahoo's Demand-Side Platform offers advanced technology for effective advertising with robust audience targeting and machine learning capabilities.

Retail media networks face challenges as the industry struggles to find adequately skilled talent amid rapid growth.

Hyperpersonalisation enriches customer interactions by using advanced analytics and AI for a tailored experience, leading to improved satisfaction and loyalty.

Data analytics is vital for competitive success in the rapidly changing streaming industry.

Modern data management solutions are essential due to the exponential growth of data and the inadequacies of traditional databases.

AI-powered analytics is revolutionizing health insurance by enhancing risk assessment and claims management.

Ruchi Mangharamani leads initiatives that improve decision-making through predictive analytics and cost optimization.

New ownership aims to leverage data analytics and AI for Dunfermline Athletic's development.

Strategic investment in technology will enhance club operations and performance.

The Trade Desk's acquisition of Sincera signifies a strategic pivot from building to buying, allowing for enhanced data capabilities.

Providing unique value is essential for brokerages in today's market to improve ROI.

RealReports offers a lead generation widget leveraging comprehensive data to engage consumers.

Athenic AI simplifies data analytics for enterprises by making it accessible to all employees, irrespective of their data experience.

AI enhances personalization in B2B marketing, improving engagement and optimizing strategies.

Advertisers can now track the effectiveness of Amazon TV ads on sales across various retailers.

WHSmith is launching a retail media network to capitalize on captive audiences in U.S. airports, combining digital and in-store advertising.