The Trade Desk's Kokai platform, launched two years ago, struggles with adoption as users prefer the older Solimar platform. The Trade Desk responds by ceasing encouragement to switch and allowing continued use of Solimar. Meanwhile, Nielsen faces challenges with its Big Data + Panel rollout, resulting in drastic demographic fluctuations. This instability has rekindled frustrations among TV programmers, reverting them to their historically critical stance towards Nielsen, as they assess the implications of augmented panel modeling on future TV measurement.
The Trade Desk's Kokai platform has seen slow adoption as buyers prefer the older Solimar platform; therefore, The Trade Desk will allow the use of Solimar indefinitely.
Nielsen's new Big Data + Panel rollout has led to extreme variations in demographic data, causing frustration among TV programmers who have returned to being upset with Nielsen.
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