#media-measurement

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Women
fromMarie Claire
1 week ago

The Marie Claire "Power Player" Changing the Future of Women's Sports

Women's sports require structural changes in measurement, media placement, and investment to convert fan momentum into sustainable commercial growth and mainstream visibility.
Marketing tech
fromAdExchanger
2 weeks ago

The Big Story LIVE: AI Unleashed | AdExchanger

AI adoption is driving experimentation across programmatic advertising, increasing focus on measurement and attribution while prompting regulatory scrutiny and industry adjustment.
Marketing tech
fromMarketing Dive
1 month ago

Circana acquires Nielsen MMM to grow measurement capabilities

Circana acquired Nielsen's MMM business, integrating it with NCSolutions to expand global marketing analytics and provide an end-to-end media measurement platform.
Digital life
fromAdExchanger
2 months ago

Not So Long, Solimar | AdExchanger

Buyers are favoring the old Solimar platform over The Trade Desk's new Kokai platform, prompting The Trade Desk to allow continued use of the former.
Media industry
fromPodcaster News
3 months ago

Bauer Media Audio Appoints Paul Eldon As Director Of Measurement - Podcaster News

Paul Eldon joins Bauer Media Audio as Director of Measurement, focusing on improving audio measurement and maximizing its value across platforms.
Media industry
fromVariety
3 months ago

Comscore, iSpot, VideoAmp Get New Nod from TV Measurement Committee

Three upstart media-measurement companies are ready to replace Nielsen according to the Joint Industry Committee audit.
E-Commerce
fromMarketing Dive
3 months ago

DoubleVerify, IAS develop attention measurement solutions for Snap

DoubleVerify and IAS launch tools to measure ad attention on Snapchat, aiding marketers in understanding consumer engagement.
Marketing tech
fromAdweek
4 months ago

Dozens of Premium Publishers Join AU Ecosystem From Adelaide

Adelaide launched the AU Ecosystem to create a standardized marketplace focusing on media quality through its attention metric, AU.
fromThe Drum
5 months ago

The (next) attention revolution is here, says Dr Karen Nelson-Field

The attention economy is poised to become a significant force in advertising by 2025, shifting how media owners sell ad space based on attention metrics.
Marketing tech
Media industry
fromAdweek
5 months ago

A Multicurrency Marketplace Needs Measurement That Keeps Up

The evolution of measurement is essential to keep pace with the fragmented media landscape.
A multicurrency approach requires adaptability in measurement standards across different platforms.
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