#media-measurement

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Marketing tech
fromMarketing Dive
1 week ago

Circana acquires Nielsen MMM to grow measurement capabilities

Circana acquired Nielsen's MMM business, integrating it with NCSolutions to expand global marketing analytics and provide an end-to-end media measurement platform.
Digital life
fromAdExchanger
1 month ago

Not So Long, Solimar | AdExchanger

Buyers are favoring the old Solimar platform over The Trade Desk's new Kokai platform, prompting The Trade Desk to allow continued use of the former.
Media industry
fromPodcaster News
1 month ago

Bauer Media Audio Appoints Paul Eldon As Director Of Measurement - Podcaster News

Paul Eldon joins Bauer Media Audio as Director of Measurement, focusing on improving audio measurement and maximizing its value across platforms.
Media industry
fromVariety
1 month ago

Comscore, iSpot, VideoAmp Get New Nod from TV Measurement Committee

Three upstart media-measurement companies are ready to replace Nielsen according to the Joint Industry Committee audit.
E-Commerce
fromMarketing Dive
2 months ago

DoubleVerify, IAS develop attention measurement solutions for Snap

DoubleVerify and IAS launch tools to measure ad attention on Snapchat, aiding marketers in understanding consumer engagement.
Marketing tech
fromAdweek
3 months ago

Dozens of Premium Publishers Join AU Ecosystem From Adelaide

Adelaide launched the AU Ecosystem to create a standardized marketplace focusing on media quality through its attention metric, AU.
fromThe Drum
3 months ago

The (next) attention revolution is here, says Dr Karen Nelson-Field

The attention economy is poised to become a significant force in advertising by 2025, shifting how media owners sell ad space based on attention metrics.
Marketing tech
Media industry
fromAdweek
4 months ago

A Multicurrency Marketplace Needs Measurement That Keeps Up

The evolution of measurement is essential to keep pace with the fragmented media landscape.
A multicurrency approach requires adaptability in measurement standards across different platforms.
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