fromDigiday7 months agoMiscellaneousAdelaide becomes the first attention metrics firm to enter the MRC accreditation process
fromDigiday7 months agoMiscellaneousAdelaide becomes the first attention metrics firm to enter the MRC accreditation process
Marketing techfromThe Drum3 weeks agoThe (next) attention revolution is here, says Dr Karen Nelson-FieldAttention tech is changing how media is bought and sold, emphasizing the importance of measuring audience engagement.
Media industryfromAdweek4 weeks agoA Multicurrency Marketplace Needs Measurement That Keeps UpThe evolution of measurement is essential to keep pace with the fragmented media landscape.A multicurrency approach requires adaptability in measurement standards across different platforms.
fromDigiday3 months agoMedia industryHow podcasters are measuring videos' role in growing incremental audiences
fromRAIN News2 months agoPodcastEdison Research broadens with Podcast Download Metrics, partnering with SoundStack
fromDigiday3 months agoMedia industryHow podcasters are measuring videos' role in growing incremental audiences
fromRAIN News2 months agoPodcastEdison Research broadens with Podcast Download Metrics, partnering with SoundStack
Marketing techfromTipRanks Financial3 months agoDoubleVerify's Earnings Call: Growth Amid Challenges - TipRanks.comDoubleVerify reported a 15% revenue growth year-over-year, but faced challenges including customer loss and a revenue shortfall in Q4.
fromRAIN News3 months agoRAIN Notes: February 25Benchmarking Media measurement and intelligence company Magellan AI will present a webinar to deep-dive into its Q4 Podcast Advertising Quarterly Benchmark Report.Podcast
Marketing techfromDigiday3 months agoRise of alt-measurement firms shows marketers are balancing brand and performance thinkingMarketers are prioritizing brand-building while adapting to tighter budgets through improved measurement strategies.
fromAdExchanger9 months agoMarketing techWill Alternative TV Currencies Ever Be More Than A Nielsen Add-On? | AdExchanger
fromAdExchanger6 months agoMarketing techNielsen Says You Shouldn't Count Out The Old Guard Just Yet | AdExchanger
fromAdExchanger9 months agoMarketing techWill Alternative TV Currencies Ever Be More Than A Nielsen Add-On? | AdExchanger
fromAdExchanger6 months agoMarketing techNielsen Says You Shouldn't Count Out The Old Guard Just Yet | AdExchanger
