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#programmatic-advertising #nielsen #advertising #in-housing #programmatic-tv #personalization #audio-consumption
Marketing tech
fromThe Drum
1 day ago

Adobe: 62% of brands will take their programmatic media trading in-house by 2022

62% of brands will bring programmatic media buying in-house by 2022, while programmatic TV, data-driven personalization, and increased programmatic spending rise in priority.
fromAdExchanger
6 days ago

Closing The Sound Gap: Why Audio Deserves A Bigger Place In The Omnichannel Mix | AdExchanger

Sound is everywhere. It fills the in-between moments, fuels our routines and connects us emotionally in ways that no other medium can. Yet, for all that time and attention we give to audio, ad dollars haven't kept pace. This is what I call the "sound gap," the persistent disparity between the time consumers spend listening and the investment advertisers make in reaching them. For more than 30 years, I've dedicated my career to closing the sound gap. Now is the time.
Marketing tech
#nielsen
more#nielsen
Women
fromMarie Claire
1 month ago

The Marie Claire "Power Player" Changing the Future of Women's Sports

Women's sports require structural changes in measurement, media placement, and investment to convert fan momentum into sustainable commercial growth and mainstream visibility.
Marketing tech
fromAdExchanger
1 month ago

The Big Story LIVE: AI Unleashed | AdExchanger

AI adoption is driving experimentation across programmatic advertising, increasing focus on measurement and attribution while prompting regulatory scrutiny and industry adjustment.
Marketing tech
fromMarketing Dive
3 months ago

Circana acquires Nielsen MMM to grow measurement capabilities

Circana acquired Nielsen's MMM business, integrating it with NCSolutions to expand global marketing analytics and provide an end-to-end media measurement platform.
Digital life
fromAdExchanger
3 months ago

Not So Long, Solimar | AdExchanger

Buyers are favoring the old Solimar platform over The Trade Desk's new Kokai platform, prompting The Trade Desk to allow continued use of the former.
Media industry
fromPodcaster News
4 months ago

Bauer Media Audio Appoints Paul Eldon As Director Of Measurement - Podcaster News

Paul Eldon joins Bauer Media Audio as Director of Measurement, focusing on improving audio measurement and maximizing its value across platforms.
E-Commerce
fromMarketing Dive
4 months ago

DoubleVerify, IAS develop attention measurement solutions for Snap

DoubleVerify and IAS launch tools to measure ad attention on Snapchat, aiding marketers in understanding consumer engagement.
Marketing tech
fromAdweek
6 months ago

Dozens of Premium Publishers Join AU Ecosystem From Adelaide

Adelaide launched the AU Ecosystem to create a standardized marketplace focusing on media quality through its attention metric, AU.
Marketing tech
fromThe Drum
6 months ago

The (next) attention revolution is here, says Dr Karen Nelson-Field

Attention tech is changing how media is bought and sold, emphasizing the importance of measuring audience engagement.
Media industry
fromAdweek
6 months ago

A Multicurrency Marketplace Needs Measurement That Keeps Up

The evolution of measurement is essential to keep pace with the fragmented media landscape.
A multicurrency approach requires adaptability in measurement standards across different platforms.
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