#media-measurement

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Amplified Intelligence Names Industry Veteran Barry Cupples as Newest Board Member

Barry Cupples joins Amplified Intelligence as Advisor, leveraging extensive media experience to enhance attention measurement standards.
#nielsen

Will Alternative TV Currencies Ever Be More Than A Nielsen Add-On? | AdExchanger

Alternative currencies haven't overtaken Nielsen as the primary standard for TV ad transactions.
Many in the industry still rely on Nielsen, highlighting its entrenched position.
Alternative currencies are viewed as supplemental metrics rather than replacements.

Nielsen Says You Shouldn't Count Out The Old Guard Just Yet | AdExchanger

Nielsen is evolving to meet the challenges of a rapidly changing media environment, particularly with the rise of streaming services.

Will Alternative TV Currencies Ever Be More Than A Nielsen Add-On? | AdExchanger

Alternative currencies haven't overtaken Nielsen as the primary standard for TV ad transactions.
Many in the industry still rely on Nielsen, highlighting its entrenched position.
Alternative currencies are viewed as supplemental metrics rather than replacements.

Nielsen Says You Shouldn't Count Out The Old Guard Just Yet | AdExchanger

Nielsen is evolving to meet the challenges of a rapidly changing media environment, particularly with the rise of streaming services.
morenielsen
#adelaide

Adelaide becomes the first attention metrics firm to enter the MRC accreditation process

Accreditation from the Media Rating Council can drastically enhance a company's legitimacy and success, though the process is challenging and rigorous.

Long-Time Media Research Veteran Josh Chasin Joins Adelaide's Esteemed Board of Advisors - ExchangeWire.com

Josh Chasin joins Adelaide's board of advisors with vast experience in market research and audience measurement, focusing on innovation and alternative media currencies.

Adelaide becomes the first attention metrics firm to enter the MRC accreditation process

Accreditation from the Media Rating Council can drastically enhance a company's legitimacy and success, though the process is challenging and rigorous.

Long-Time Media Research Veteran Josh Chasin Joins Adelaide's Esteemed Board of Advisors - ExchangeWire.com

Josh Chasin joins Adelaide's board of advisors with vast experience in market research and audience measurement, focusing on innovation and alternative media currencies.
moreadelaide
#advertising

DoubleVerify Expands Verification of LinkedIn Ad Performance

DoubleVerify expands its measurement services to LinkedIn, allowing advertisers to better track video ad performance and security.

Snap Partners with VideoAmp for Improved Campaign Tracking

Snapchat announces partnership with VideoAmp for expanded reach planning and measurement tools.

DoubleVerify Expands Verification of LinkedIn Ad Performance

DoubleVerify expands its measurement services to LinkedIn, allowing advertisers to better track video ad performance and security.

Snap Partners with VideoAmp for Improved Campaign Tracking

Snapchat announces partnership with VideoAmp for expanded reach planning and measurement tools.
moreadvertising

"Messages were meant to be heard" - SiriusXM pitches incremental reach of audio

Audio messaging is an essential enhancement to existing digital advertising strategies, not a replacement.
SiriusXM anticipates greater synergy between audio advertising and consumer shopping behavior throughout the day.
#investment

Adelaide Secures $1.4m (1.079m) Seed Expansion Led by Aperiam Ventures to Advance Attention Measurement & Activation

Adelaide has raised $1.4 million to enhance its media quality measurement capabilities and support global team growth, further influencing the advertising industry.

Adelaide Raises $1.4 Million From Aperiam And Acquires Data Marketplace Rita | AdExchanger

Adelaide's focus is on enhancing media quality measurement, not attribution, through strategic investment and acquisition.

Adelaide Secures $1.4m (1.079m) Seed Expansion Led by Aperiam Ventures to Advance Attention Measurement & Activation

Adelaide has raised $1.4 million to enhance its media quality measurement capabilities and support global team growth, further influencing the advertising industry.

Adelaide Raises $1.4 Million From Aperiam And Acquires Data Marketplace Rita | AdExchanger

Adelaide's focus is on enhancing media quality measurement, not attribution, through strategic investment and acquisition.
moreinvestment

How To Measure TV And Video Viewership When Every Currency Is Different | AdExchanger

Alternative TV currencies like Comscore and VideoAmp gain traction alongside Nielsen and iSpot.
Collaboration among TV currencies to standardize data faces resistance, and each currency embraces its unique selling points.
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