fromAdExchanger2 weeks agoNot So Long, Solimar | AdExchangerBuyers are favoring the old Solimar platform over The Trade Desk's new Kokai platform, prompting The Trade Desk to allow continued use of the former.
Media industryfromPodcaster News1 month agoBauer Media Audio Appoints Paul Eldon As Director Of Measurement - Podcaster NewsPaul Eldon joins Bauer Media Audio as Director of Measurement, focusing on improving audio measurement and maximizing its value across platforms.
fromVariety1 month agoComscore, iSpot, VideoAmp Get New Nod from TV Measurement CommitteeThree upstart media-measurement companies are ready to replace Nielsen according to the Joint Industry Committee audit.
E-CommercefromMarketing Dive1 month agoDoubleVerify, IAS develop attention measurement solutions for SnapDoubleVerify and IAS launch tools to measure ad attention on Snapchat, aiding marketers in understanding consumer engagement.
Marketing techfromAdweek2 months agoDozens of Premium Publishers Join AU Ecosystem From AdelaideAdelaide launched the AU Ecosystem to create a standardized marketplace focusing on media quality through its attention metric, AU.
fromThe Drum3 months agoThe (next) attention revolution is here, says Dr Karen Nelson-FieldThe attention economy is poised to become a significant force in advertising by 2025, shifting how media owners sell ad space based on attention metrics.Marketing tech
Media industryfromAdweek3 months agoA Multicurrency Marketplace Needs Measurement That Keeps UpThe evolution of measurement is essential to keep pace with the fragmented media landscape.A multicurrency approach requires adaptability in measurement standards across different platforms.