#media-measurement

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fromMarketing Dive
2 days ago

DoubleVerify, IAS develop attention measurement solutions for Snap

DV Authentic Attention for Social provides three key metrics: ad focus evaluates the ability to capture eye gaze, dwell time measures how long an ad holds attention, and attention index benchmarks attention performance.
E-Commerce
#adelaide
fromDigiday
8 months ago
Miscellaneous

Adelaide becomes the first attention metrics firm to enter the MRC accreditation process

fromDigiday
8 months ago
Miscellaneous

Adelaide becomes the first attention metrics firm to enter the MRC accreditation process

more#adelaide
Marketing tech
fromThe Drum
1 month ago

The (next) attention revolution is here, says Dr Karen Nelson-Field

Attention tech is changing how media is bought and sold, emphasizing the importance of measuring audience engagement.
Media industry
fromAdweek
2 months ago

A Multicurrency Marketplace Needs Measurement That Keeps Up

The evolution of measurement is essential to keep pace with the fragmented media landscape.
A multicurrency approach requires adaptability in measurement standards across different platforms.
#podcasting
more#podcasting
Marketing tech
fromTipRanks Financial
4 months ago

DoubleVerify's Earnings Call: Growth Amid Challenges - TipRanks.com

DoubleVerify reported a 15% revenue growth year-over-year, but faced challenges including customer loss and a revenue shortfall in Q4.
fromRAIN News
4 months ago

RAIN Notes: February 25

Benchmarking Media measurement and intelligence company Magellan AI will present a webinar to deep-dive into its Q4 Podcast Advertising Quarterly Benchmark Report.
Podcast
Marketing tech
fromDigiday
4 months ago

Rise of alt-measurement firms shows marketers are balancing brand and performance thinking

Marketers are prioritizing brand-building while adapting to tighter budgets through improved measurement strategies.
#nielsen
more#nielsen
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