#media-measurement

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AdExchanger
1 month ago
Marketing tech

How To Measure TV And Video Viewership When Every Currency Is Different | AdExchanger

Alternative TV currencies like Comscore and VideoAmp gain traction alongside Nielsen and iSpot.
Collaboration among TV currencies to standardize data faces resistance, and each currency embraces its unique selling points. [ more ]
Exchangewire
1 month ago
Marketing tech

Long-Time Media Research Veteran Josh Chasin Joins Adelaide's Esteemed Board of Advisors - ExchangeWire.com

Josh Chasin joins Adelaide's board of advisors with vast experience in market research and audience measurement, focusing on innovation and alternative media currencies. [ more ]
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