#tv-programming

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AdExchanger
1 week ago
Marketing

Telemundo Courts Brands With Ways To Reach Young Hispanic Viewers | AdExchanger

TV programmers are pushing for more ad spend to reach the rapidly growing Hispanic audience, leveraging platforms like Telemundo and focusing on targeting multicultural Gen Z viewers. [ more ]
AdExchanger
2 weeks ago
Marketing

YouTube Is Invading The Living Room | AdExchanger

YouTube is positioning itself as premium content on par with TV programming through its creator's large audiences. [ more ]
www.npr.org
3 months ago
Digital life

Yes, a lot of people watched the Super Bowl, but the monoculture is still a myth

Over 200 million people watched at least some part of the Super Bowl, making it a massive audience event.
The Super Bowl stands out as an old-school mass-viewership experience that has not seen a decline in audience like other TV programming. [ more ]
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