"Digital marketing is undergoing a period of rapid change-and it's influencing everything from which platforms companies choose to market with to the specific tactics they use to win over skeptical customers. One noteworthy trend in our current digital marketing revolution? The fact that fast-growth startups are largely paving the way and bringing an emphasis on speed and agility. And this trend is often driven by strategic partnerships and AI."
"As highlighted by the Harvard Division of Continuing Education, AI's ability to analyze large quantities of consumer data, alongside predictive analytics and machine learning capabilities, gives marketers much deeper insights into who their customers are, what they want and where they spend their time. This level of insight allows marketers to deliver better personalized digital marketing, and with results that follow that level of personalization."
Fast-growth startups are reshaping digital marketing by prioritizing speed, agility, and strategic partnerships. These startups leverage AI, predictive analytics, and machine learning to analyze large volumes of consumer data and uncover actionable customer insights. Deeper data analysis enables more effective personalization, which can significantly increase revenue and reduce customer acquisition costs. Many businesses currently underutilize collected data, leading to wasted research and missed opportunities. Investing in AI tools to surface and act on hidden insights allows more precise targeting and personalized campaigns that drive faster marketing growth.
Read at Inc
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