"When the new Hearts investor, Tony Bloom, told the Tynecastle supporters that he would be disappointed if the club didn't win the title in the next decade, those in the room punched the air in delight. When his comments filtered out beyond the capital, others either sighed or snickered. Scottish football has heard these promises before. Wealthy backers vowing to topple Celtic and Rangers, only for the dream to collapse under the weight of reality."
""It's a very secretive organisation," said Lee Mooney, who spent six years as head of data insights at Manchester City before starting his own firm MUD Analytics. "You pick up bits in the industry over time. "If you look at the betting business that he has, how it makes its money is by understanding the outcomes or probabilities of games better than everybody else."
"Mooney doesn't see any reason to view Bloom's claims about Hearts as anything other than credible, purely because of what he has at his disposal. "If you look at some of the other teams he's been part of, if you look at Union-Saint Gilliose in Belgium, if you look at Brighton in England, their kind of pound-for-pound impact has been very, very high," he said. "So if you think they've been able to get a 200 million outcome for 100m spend, that kind of impact."
Tony Bloom pledged ambition for Hearts to win a title within a decade. Bloom brings sophisticated betting analytics and AI capabilities that model outcomes and probabilities more accurately than competitors. Lee Mooney highlights Bloom's secretive, high-calibre data operation and its industry knowledge. Past Bloom-linked projects, including Union Saint-Gilloise and Brighton, delivered strong pound-for-pound returns and effective resource deployment. Deploying similar analytical firepower at Hearts could create significant competitive value and potentially overcome traditional gaps between the giant clubs and smaller Scottish teams.
Read at www.bbc.com
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