Mark Anthony Brands has partnered with BeerBoard to leverage real-time data in their sales strategy, specifically within the rapidly growing Ready-to-Drink and Beyond Beer categories. Established in 1996, Mark Anthony Brands is known for its quality beverage alcohol products, including White Claw Hard Seltzer. The collaboration with BeerBoard will incorporate its Alcohol Intelligence platform, which provides performance insights by brand and category in on-premise locations. This partnership aims to provide tailored support for operators and enhance understanding of consumer preferences, empowering strategic growth through data-driven decision-making.
"Partnering with BeerBoard is a game-changer for us. It provides a powerful advantage-internally and externally. Internally, it enhances our understanding of consumer behavior."
"Through integration with BeerBoard's proprietary Alcohol Intelligence (AI) platform, Mark Anthony Brands will gain access to detailed performance insights by brand, style, and category across on-premise locations in the U.S."
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