"Our focus has always been on building and scaling brands that stand out in their category and resonate with consumers," said Phil Rosse, CEO, The Mark Anthony Group of Companies. "Long Drink has already established strong momentum and a clear point of difference in the RTD space, and we see a meaningful opportunity to build on that success by expanding its reach and bringing it to more consumers."
The collaboration between Jack Daniel's and Coca-Cola has been one of the most successful in the RTD space, offering a convenient, premixed version of a cocktail that has been a bar staple for decades. With this latest release, the brands are embracing the popularity of Coca-Cola Vanilla, creating a layered flavor profile that blends the boldness of Jack Daniel's Tennessee Whiskey with the smooth sweetness of vanilla. The result is a drink that feels both familiar and elevated, ready to enjoy straight from the can.
We get it: parenting is endless and extremely hard work. You'd be forgiven if you need a cocktail or two to wind down your day. But who has time to make said cocktail? Approximately no mothers. That's when you call in the big guns, aka the canned cocktail aficionados to do the work for you. Our faves include everything from bloody marys (sometimes they help on those early Saturday morning baseball games?) to espresso martinis (because we all like to be fancy sometimes).
"Partnering with BeerBoard is a game-changer for us. It provides a powerful advantage-internally and externally. Internally, it enhances our understanding of consumer behavior."