""Before Bai, you couldn't find a great-tasting soft drink that wasn't loaded with artificial ingredients and sugar. Today, the same problem exists in the hard soda category. Crooked Pop isn't just a new hard soda brand. We're creating an entirely new RTD category powered by zero-sugar, USDA-certified Organic Super Dry Alcohol.""
""Today's hard soda aisle looks like the soft drink sector did 15 years ago - sweet, artificial and stuck in the past. Crooked Pop is a wholly new and game-changing formulation. We went back to the drawing board, using ancient grains and fermentation to create the first clean, USDA-certified Organic Super Dry Alcohol.""
Crooked Pop launched its hard soda lineup, focusing on transparency and clean ingredients in the beverage alcohol category. Founded by Ben Weiss, the brand utilizes Organic Super Dry Alcohol, derived from ancient grains, to create a neutral alcohol base without distilled spirits or artificial enhancements. The initial flavors include Orange Cream, Blackberry, and Cherry Lime, each with low calories and no artificial additives. Crooked Pop aims to revolutionize the hard soda market, which is currently dominated by artificial flavors and sweeteners, by offering a healthier alternative.
Read at Bevindustry
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