The article analyzes the significant evolution of beverage choices over the past two decades, highlighting a shift from sugary alcopops to hard seltzers and non-alcoholic options favored by health-conscious consumers, particularly Generation Z. The rise of ready-to-drink (RTD) products, such as BuzzBallz, illustrates a response to changing drinking habits, with sales projected to reach 970 million by 2024. This trend emphasizes convenience and diversity, with brands adapting to varying taste preferences, including different ABV levels and flavors, representing a departure from earlier sweet, lower-quality options.
The growing popularity of RTD products reflects a shift towards more casual, convenient drinking, often outside traditional settings such as pubs.
The new wave of ready-to-drink (RTD) options look and taste noticeably different, appealing to a more health-conscious consumer that didn't want quite as much sweetness.
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