"Anheuser-Busch announced this week that it is adding Texas-based BeatBox, a brand of ready-to-drink alcoholic punch, to its "beyond beer" product line. You may not be aware of all of the beer brands Anheuser Busch owns, and the same likely applies to the company's non-beer products as well. The alcoholic beverage giant already owns NÜTRL Vodka Seltzer and Cutwater Spirits, but this newest acquisition will expand the company's scope to also include a line of fruit-forward beverages in self-described "party punch" flavors. The deal is expected to close early next year, with Anheuser Busch paying a whopping $490 million for an 85% stake of BeatBox. The deal also includes a path to full ownership for Anheuser Busch over the next five years."
"Brendan Whitworth, CEO of Anheuser-Busch, expressed his excitement about the deal in the joint press release, citing the fast growth of BeatBox in the ready-to-drink market, as well as the ability of the BeatBox team to connect with the brand's customers. Co-founder and CEO of BeatBox Justin Fenchel noted the brand's growth over the past 14 years in the release. Taking a company from an MBA project to a valuation of over half a billion dollars is quite an achievement - especially in such a short time - but according to Fenchel, the focus for the founders is the same that it has always been: "bringing people together and making the world more fun!""
"BeatBox got its start in 2011 as an MBA project at UT Austin. From the start, the idea was to create a party-ready boxed drink in interesting and creative flavors. The alcoholic base of BeatBox is orange wine, which the company says drinks more like a spirit, making it a perfect pairing for its more than 13 bold flavors like blue razzberry, fruit punch, cherry limeade, and orange blast. Orange wine is basically just white wine made in the style of red wine, where the juice is fermente"
Anheuser-Busch is acquiring an 85% stake in BeatBox for $490 million with a path to full ownership within five years. BeatBox produces ready-to-drink, fruit-forward alcoholic punch in self-described "party punch" flavors and will join Anheuser-Busch's broader beverage lineup alongside NÜTRL Vodka Seltzer and Cutwater Spirits. BeatBox began as a 2011 MBA project at UT Austin and has grown over 14 years to offer more than 13 bold flavors. The brand uses orange wine as its alcoholic base, which the company says drinks more like a spirit and pairs with flavors like blue razzberry and cherry limeade. Company leaders cited rapid market growth and strong customer connection as key drivers.
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