AI In Marketing: An Existential Threat Or An Important Opportunity?

"AI has divided people into two camps-those who fear it and those who welcome it-which makes perfect sense. After all, marketers are familiar with Google and social media, but this? This has the potential to upend everything we know. So, which is it? Is AI an existential threat to your organization's marketing, or is it a lifetime opportunity? For my company, AI has acted as the great leveler. Until now, big companies have had a major advantage: access to data that most smaller companies lack."

"AI, however, can help everyone track where revenue and customers come from, leveling the field. Even as far back as 2016, AI algorithms have proven capable of increasing leads by as much as 50%. Recent advancements in AI technology can create excellent opportunities for small businesses to become enterprise-level in record time. Ways To Use AI In Marketing So, how can marketers use AI in practice? One of the most common methods is AI-generated content creation, such as drafting emails, social media and blog posts."

AI polarizes opinion but presents transformative potential for marketing, able to upend established practices. AI reduces large-company data advantages by enabling smaller firms to track revenue and customer sources. Historical data show AI algorithms increasing leads by up to 50% as early as 2016, and recent advances support rapid small-business scaling. Common AI use includes generating emails, social posts, and blog content, though content-only use underutilizes AI. AI-driven analytics can process millions of transactions to produce rapid insights on platform performance, audience engagement, and product success, enabling personalization and social sentiment monitoring to protect brand reputation.

Read at Forbes