""This collaboration with DistrictNine expands the reach of Adsquare's measurement capabilitiesand reinforces our mission to help advertisers link media exposure to real-world results," said Maria Botelho, VP Global Partnerships at Adsquare. "By providing direct access to store visit insights within DistrictNine's platform, we're enabling clients to measure and optimise campaigns with greater accuracy and accountability.""
""Advertisers want truth in performance. Measuring the influence of ads on physical behaviour is the next frontier. At DistrictNine, we're on a quest to deliver the best for our customers and this partnership unlocks powerful new capabilities that connect digital exposure to real-world outcomes." Marco Kloots, CEO and Founder, DistrictNine"
"The new integration underscores both companies' shared commitment to privacy-first measurement and data transparency, helping advertisers make smarter investment decisions by understanding the offline impact of digital engagement."
Adsquare integrated its privacy-first store visit data feed into DistrictNine's programmatic platform, enabling advertisers in the United States and Europe to measure offline outcomes. DistrictNine clients can now link digital impressions to physical store visits for cross-channel attribution and performance insights. The solution provides direct access to store visit insights inside the DistrictNine platform, allowing marketers and agencies to quantify in-store traffic driven by digital media and to optimize campaigns with greater accuracy and accountability. Both companies emphasize privacy-first measurement and data transparency to help advertisers make smarter investment decisions based on the offline impact of digital engagement.
#location-intelligence #store-visit-measurement #programmatic-advertising #privacy-first-measurement
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