Taptap Digital has introduced Total Retail, a new marketing solution aimed at helping FMCG advertisers achieve better retail results by combining brand advertising with retail media. This platform responds to the growing challenges in the retail media landscape, offering a retailer-agnostic, georeferenced approach. It enables brands to leverage household spending data and store-level insights, facilitating effective omnichannel marketing strategies. This approach focuses on stimulating demand from at-home audiences while optimizing marketing spend in areas with high sales potential, addressing both awareness and conversion goals across diverse platforms.
Every purchase begins somewhere, and with Total Retail, that journey starts at home.
Total Retail empowers FMCG brands to activate smarter strategies beyond owned ecosystems.
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