#marketing-solutions

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MarTech
4 weeks ago
Marketing tech

GrowthLoop and TransUnion partner to improve audience reach | MarTech

Marketers can optimize audience reach by using TransUnion's data in the partnership with GrowthLoop for better identity resolution and enhanced audience targeting. [ more ]
TipRanks Financial
1 month ago
Marketing

UK Stocks: WPP Shares Rally on Partnership with Google Cloud - TipRanks.com

WPP PLC shares surged over 3% after announcing a partnership with Google Cloud to enhance marketing solutions.
The Google-WPP partnership aims to combine AI expertise to revolutionize marketing campaigns and enhance content optimization. [ more ]
The Drum
1 month ago
Artificial intelligence

Adobe insists it isn't a threat to agencies, but its big AI plans suggest otherwise

Adobe Summit has evolved to include AI tools beyond production, attracting marketers.
Adobe's suite of products, including AI tool Firefly, caters to budget and time-constrained marketers. [ more ]
Deadline
1 month ago
Artificial intelligence

Film & TV Marketing Agency Wild Card Creative Group Teams With BlueMoon AI To Transform Marketing Creative Process

WCCG and BlueMoon AI partner for AI innovation in advertising materials creation
Introduction of VO Sim as a tool for concept evaluation and client illustration [ more ]
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