#omnichannel-strategies

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fromAdweek
12 hours ago
Marketing tech

Retail Is Becoming the New Media Frontier

A full-funnel approach that includes online and offline retail helps build loyalty and establish relationships
It can be challenging to make the fiscal case for creative in-store experiences
Retailers have found success reaching consumers by combining storytelling and data.
fromDigiday
3 months ago
Marketing

Financial Times, MiQ and Uber Advertising are 2024 Digiday Awards Europe finalists

Companies in Europe are enhancing user experiences through omnichannel strategies, first-party data, and AI-driven insights for better targeting.
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