6 Research Findings That Prove 1st-Party Data Is Reshaping Personalized ShoppingRetailers need to leverage first-party data for personalization while addressing privacy concerns to effectively engage consumers.
What happens when brands overinvest in retail mediaBrands should not go all-in on retail media, balance with brand-centric marketing for effective outcomes.
6 Research Findings That Prove 1st-Party Data Is Reshaping Personalized ShoppingRetailers need to leverage first-party data for personalization while addressing privacy concerns to effectively engage consumers.
What happens when brands overinvest in retail mediaBrands should not go all-in on retail media, balance with brand-centric marketing for effective outcomes.
Is your phone listening to everything you say? It's complicatedRetailers use smartphone tracking and data selling to send targeted ads, even if you never searched for products online.
What retailer marketers should be thinking about in 2025 | MarTechAdvertisers are shifting toward a full-funnel marketing approach to create more personalized customer journeys amidst evolving digital landscapes.
Is your phone listening to everything you say? It's complicatedRetailers use smartphone tracking and data selling to send targeted ads, even if you never searched for products online.
What retailer marketers should be thinking about in 2025 | MarTechAdvertisers are shifting toward a full-funnel marketing approach to create more personalized customer journeys amidst evolving digital landscapes.
Start 2025 strong with data-driven strategies for retail success | MarTechHarness the power of data and technology to elevate your retail marketing strategies for measurable growth.
4 Retail Marketing Strategies for Small Shops | EntrepreneurCurate an engaging in-store experience by focusing on atmosphere, product displays, and customer service to attract more retail customers.
Here's How Trader Joe's Decides Where To Open New Stores - Tasting TableTrader Joe's chooses new store locations based on population density and customer accessibility while maintaining its neighborhood store ethos.
Start 2025 strong with data-driven strategies for retail success | MarTechHarness the power of data and technology to elevate your retail marketing strategies for measurable growth.
4 Retail Marketing Strategies for Small Shops | EntrepreneurCurate an engaging in-store experience by focusing on atmosphere, product displays, and customer service to attract more retail customers.
Here's How Trader Joe's Decides Where To Open New Stores - Tasting TableTrader Joe's chooses new store locations based on population density and customer accessibility while maintaining its neighborhood store ethos.
Currys' TikTok videos now deliver better ROI than paid advertising - here's the strategyCurrys' shift to an entertainment-first social media strategy enhances customer engagement and brand differentiation from online retailers.
Walmart Unveils New Subtle Logo Change Amid Mixed Reactions OnlineWalmart's logo update reflects a commitment to its founder's legacy and modern customer needs in a rapidly changing retail environment.
What Impact Do Custom Corrugated Displays Have on Branding?Point-of-sale displays are crucial marketing tools that enhance brand visibility and customer engagement in retail environments.
Council Post: The Opportunities And Challenges Of Retail Media NetworksRetail media networks are evolving with digital signage as a key component, providing dynamic advertising solutions.Advancements in analytics and reduced costs are enabling retailers to effectively implement modern RMNs.
Wallet Passes Are a Mobile Marketing ChannelMobile wallet passes streamline transactions and enhance customer engagement through persistent storage and real-time notifications for both airlines and retailers.
13 Retail Marketing Ideas for Beginners - MarylandReporter.comEffective retail marketing is critical for sales success, engaging customers and overcoming their doubts.
A question of trust at the heart of retail's 'content to commerce' strategyTrust is crucial in retail, especially as retailers shift towards digital platforms for customer engagement.
Walmart Unveils New Subtle Logo Change Amid Mixed Reactions OnlineWalmart's logo update reflects a commitment to its founder's legacy and modern customer needs in a rapidly changing retail environment.
What Impact Do Custom Corrugated Displays Have on Branding?Point-of-sale displays are crucial marketing tools that enhance brand visibility and customer engagement in retail environments.
Council Post: The Opportunities And Challenges Of Retail Media NetworksRetail media networks are evolving with digital signage as a key component, providing dynamic advertising solutions.Advancements in analytics and reduced costs are enabling retailers to effectively implement modern RMNs.
Wallet Passes Are a Mobile Marketing ChannelMobile wallet passes streamline transactions and enhance customer engagement through persistent storage and real-time notifications for both airlines and retailers.
13 Retail Marketing Ideas for Beginners - MarylandReporter.comEffective retail marketing is critical for sales success, engaging customers and overcoming their doubts.
A question of trust at the heart of retail's 'content to commerce' strategyTrust is crucial in retail, especially as retailers shift towards digital platforms for customer engagement.
Innovation and Customer-Centric Marketing With Ulta BeautyMichelle Crossan-Matos blends innovation with brand-building to keep Ulta Beauty relevant in the competitive retail market.
Loyalty program membership and engagement reached new highs in 2023Loyalty programs play a significant role in retail for boosting customer retention and data collection.
Innovation and Customer-Centric Marketing With Ulta BeautyMichelle Crossan-Matos blends innovation with brand-building to keep Ulta Beauty relevant in the competitive retail market.
Loyalty program membership and engagement reached new highs in 2023Loyalty programs play a significant role in retail for boosting customer retention and data collection.
I used to work at Hermes. I saw customers make the same 5 mistakes - especially when trying to get a coveted Birkin.Building a relationship with sales associates is vital for purchasing luxury items.Scarcity marketing affects how customers perceive luxury goods.Consistent purchasing history increases chances of buying high-demand products.
You Have F.S.A. Dollars to Burn. Everyone Wants Them.F.S.A.s can be used for a broader range of wellness products, not just traditional medical expenses.
Our 10 most-read stories about retail marketing in 2024Retail Brew offers essential news and insights for retail professionals to navigate marketing and e-commerce challenges. Key articles reflect ongoing industry shifts.
From pyjamas to sweet boxes - how the Late Late Toy Show has become the ultimate money-makerThe Toy Show's popularity creates lucrative opportunities for retailers and advertisers, highlighting its status as a cultural phenomenon.Penneys' collaboration with the Toy Show is significant, driving sales and donations to charity.
The AlleyWatch Startup Daily Funding Report: 12/9/2024New funding rounds for NYC startups include Flume's $3.5M and Endear's $6.9M, highlighting robust investor interest in innovative solutions.
BNPL is one of this season's hottest holiday marketing toolsBuy now, pay later plans are key for brands competing during the holiday season.An expected $18.5 billion in BNPL spending indicates its growing popularity.0% financing options are favored by retailers to enhance customer appeal without harming margins.
UK professor recommends due diligence, staying off social media for holiday shoppingConsumers should conduct research on deals before making purchases during the holiday season.
BNPL is one of this season's hottest holiday marketing toolsBuy now, pay later plans are key for brands competing during the holiday season.An expected $18.5 billion in BNPL spending indicates its growing popularity.0% financing options are favored by retailers to enhance customer appeal without harming margins.
UK professor recommends due diligence, staying off social media for holiday shoppingConsumers should conduct research on deals before making purchases during the holiday season.
How major malls are catering to Gen Z shoppersGeneration Z values in-person shopping and experiences, prompting malls to adapt their strategies and marketing to attract this demographic.
Chinese retail store replaces mannequins with actual women walking on treadmillsInnovative marketing methods, like using real women instead of mannequins, are gaining traction to attract consumer attention in retail.
Council Post: How Retailers Can Deliver The Most Conversational Shopping Season YetRetail brands must embrace conversational commerce and AI to meet evolving consumer expectations this shopping season.The shopping experience for Black Friday and Cyber Monday is now a seamless mixture of digital and in-store engagement.
The Future of Retail: 4 New Rules for DTC Retail Brand SuccessGenerative AI and dark social are transforming marketing, impacting DTC retail significantly.
How major malls are catering to Gen Z shoppersGeneration Z values in-person shopping and experiences, prompting malls to adapt their strategies and marketing to attract this demographic.
Chinese retail store replaces mannequins with actual women walking on treadmillsInnovative marketing methods, like using real women instead of mannequins, are gaining traction to attract consumer attention in retail.
Council Post: How Retailers Can Deliver The Most Conversational Shopping Season YetRetail brands must embrace conversational commerce and AI to meet evolving consumer expectations this shopping season.The shopping experience for Black Friday and Cyber Monday is now a seamless mixture of digital and in-store engagement.
The Future of Retail: 4 New Rules for DTC Retail Brand SuccessGenerative AI and dark social are transforming marketing, impacting DTC retail significantly.
Google Ads In Store & Online Tab & Near You AdsGoogle Ads has launched a dual-tab interface for sponsored results, allowing searches for 'In Store' and 'Online' products.
Mattel apologizes for its 'Wicked' box, Target introduces 'Hot Santa,' and McDonald's gets a Doodles NFT cupMattel's packaging misprint reveals consumer concerns about AI's influence in branding and design, sparking backlash and leading to brand apologies.
Lidl's tongue-in-cheek Christmas truck will tour the UK this winterThe Independent emphasizes the importance of accessible journalism on critical issues without paywalls.Lidl's holiday truck initiative highlights innovative marketing strategies that engage local communities.
Teads Unveils Contextual Commerce Formats Powered by DPA with Adidas as Launch PartnerTeads launched a new Contextual Commerce solution to enhance shopper relevance through automated, tailored ads that drive measurable performance outcomes.
Why the metaverse is moving into physical retailEmerging immersive technologies blend physical and digital experiences, driving customer engagement without overwhelming consumers with virtual complexities.
Kids are spending big money on skin care. Some adults are concernedPreteens are increasingly engaging in skincare routines, impacting the beauty market significantly.There's a notable shift as brands adapt their marketing to younger demographics.
Giveaways have taken over social media as CPG startups look for ways to promote retail launchesCPG brands increasingly use Instagram giveaways as a strategy for visibility in mass-market retail.Giveaways help build social media engagement and awareness without major advertising costs.
NuOrder Has a Cheatsheet for Wholesalers Seeking Deals in 2025Fashion brands need strategies to differentiate themselves in the competitive wholesale landscape.Building compelling brand narratives can significantly enhance sales in wholesale.
Winning Marketing Strategies From the Top Firms of 2024Nimble, niche-focused companies are thriving in advertising despite economic pressures, showing adaptability and innovation are key for growth.
Pacsun teams with Pinterest for 'Better in Baggy' fall campaignPacsun collaborated with Pinterest for a fall denim campaign, offering various experiences to boost loyalty, especially during back-to-school shopping.
4 Ways Gen Z Can Save Money at Big-Box StoresGen Z shoppers influenced by brands using social media and influencers to boost sales.
Research Briefing: Modern Retail's Guide to EventsPublisher-hosted events and influencer partnerships are key strategies for brands to engage with consumers.
Is your omni-channel retail strategy disruptive or just distracting?Brands must ensure a seamless shopping experience without overwhelming consumers with distractions in the omnichannel retail landscape.
Retail marketers name ecommerce, TikTok, generative AI as most important trends of 2024Ecommerce, social video, and generative AI are top trends for retail marketers in 2024.
Retail marketers are most focused on performance-driven mediaPerformance-driven paid media is the top priority for nearly six in 10 retail marketers worldwide.
Why A Challenger Laundry Brand Used AI To Make Its Ads | AdExchangerLeaf transitioned from DTC marketing to AI-driven targeted ads for retailers, resulting in increased sales.