#retail-marketing

[ follow ]
#consumer-behavior
#consumer-engagement
#digital-advertising
Privacy technologies
fromFox News
3 months ago

Is your phone listening to everything you say? It's complicated

Retailers use smartphone tracking and data selling to send targeted ads, even if you never searched for products online.
fromThe Drum
1 month ago
Media industry

Volta's new charge: how Shell-backed EV screens are turning retail media on its head

Privacy technologies
fromFox News
3 months ago

Is your phone listening to everything you say? It's complicated

Retailers use smartphone tracking and data selling to send targeted ads, even if you never searched for products online.
fromThe Drum
1 month ago
Media industry

Volta's new charge: how Shell-backed EV screens are turning retail media on its head

Marketing tech
fromForbes
2 months ago

6 Research Findings That Prove 1st-Party Data Is Reshaping Personalized Shopping

Retailers need to leverage first-party data for personalization while addressing privacy concerns to effectively engage consumers.
fromTasting Table
3 months ago

Here's How Trader Joe's Decides Where To Open New Stores - Tasting Table

To maintain its "true neighborhood store" ethos and ambiance, it's crucial to carefully choose each location and assess the potential for success.
Toronto startup
fromThe Drum
3 months ago

Currys' TikTok videos now deliver better ROI than paid advertising - here's the strategy

The whole colleague-centric social engagement is especially powerful in communicating brand authenticity and differentiating from competitors who focus solely on online.
Marketing
fromAdweek
4 months ago

Innovation and Customer-Centric Marketing With Ulta Beauty

Michelle emphasizes that her diverse career journey, spanning Procter & Gamble to Ulta, has uniquely positioned her to innovate marketing strategies that keep the brand relevant.
Marketing
[ Load more ]