#retail-marketing

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fromSearch Engine Roundtable
2 days ago

Loyalty Goal In Google Ads & Merchant Center Loyalty Offerings

We're also launching a loyalty goal in Google Ads, which helps retailers optimize budgets for their highest value shoppers, tailor their bids and drive higher lifetime value.
Marketing tech
#back-to-school
fromNew York Post
3 weeks ago

Walmart goes on tour, rolls out 'FYP on Wheels' to woo Gen Z shoppers

Walmart is launching themed mobile stores to connect with Gen Z at major events across the US.
fromDigiday
3 weeks ago

Sunglass Hut sees a lift in store traffic after running CTV ads

Sunglass Hut utilizes connected TV advertising to boost in-store traffic and sales.
#aerie
fromDigiday
1 month ago
E-Commerce

Brands are discovering their sales associates are among their most valuable influencers

fromDigiday
1 month ago
E-Commerce

Brands are discovering their sales associates are among their most valuable influencers

fromDigiday
1 month ago
E-Commerce

Brands are discovering their sales associates are among their most valuable influencers

fromDigiday
1 month ago
E-Commerce

Brands are discovering their sales associates are among their most valuable influencers

E-Commerce
fromDigiday
1 month ago

Advertisers expand affiliate efforts as creator marketing matures

Marketers prioritize accountability in creator marketing, leading to growth in affiliate creator programs.
fromSocial Media Explorer
1 month ago

The Future of Retail Marketing: Google Ads Trends in Dubai - Social Media Explorer

Google Ads is transforming retail marketing in Dubai, helping businesses increase sales and connect with their target audience.
fromForbes
2 months ago

JCPenney's Turnaround Begins, Powered By A Subversive New Marketing Strategy

JCPenney's new marketing strategy has revitalized interest, boosting sales by five times and increasing brand engagement metrics across social media.
fromGameSpot
2 months ago

Amazon Prime Day 2025 Is A Four-Day Sales Event For The First Time

Amazon has announced that Prime Day 2025 will extend over four days from July 8 to July 11, making it the longest sale in its history.
Video games
Marketing tech
fromLindsey Gamble
2 months ago

Lowe's Creator Network Launches with MrBeast Partnership - 17,000+ Creators Enrolled - Lindsey Gamble

Lowe's has launched a creator network led by MrBeast, aiming to engage younger audiences and drive sales through an affiliate model.
#consumer-behavior
fromstupidDOPE | Est. 2008
3 months ago

How Geofencing Is Transforming Foot Traffic for Retail Stores Across the U.S. | stupidDOPE | Est. 2008

Geofencing enhances retail engagement by targeting consumers based on real-time location, driving foot traffic and boosting sales.
Marketing tech
fromAdweek
3 months ago

Retail Is Becoming the New Media Frontier

A full-funnel approach that includes online and offline retail helps build loyalty and establish relationships
It can be challenging to make the fiscal case for creative in-store experiences
Retailers have found success reaching consumers by combining storytelling and data.
Media industry
fromThe Drum
3 months ago

Volta's new charge: how Shell-backed EV screens are turning retail media on its head

Volta Media is evolving its digital out-of-home advertising approach to enhance visibility and measurable results in retail locations.
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