#retail-marketing

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#consumer-engagement
fromAdweek
4 days ago
Marketing tech

Retail Is Becoming the New Media Frontier

A full-funnel approach that includes online and offline retail helps build loyalty and establish relationships
It can be challenging to make the fiscal case for creative in-store experiences
Retailers have found success reaching consumers by combining storytelling and data.
fromstupidDOPE | Est. 2008
3 days ago
Marketing tech

How Geofencing Is Transforming Foot Traffic for Retail Stores Across the U.S. | stupidDOPE | Est. 2008

Geofencing enhances retail engagement by targeting consumers based on real-time location, driving foot traffic and boosting sales.
fromAdweek
4 days ago
Marketing tech

Retail Is Becoming the New Media Frontier

A full-funnel approach that includes online and offline retail helps build loyalty and establish relationships
It can be challenging to make the fiscal case for creative in-store experiences
Retailers have found success reaching consumers by combining storytelling and data.
fromstupidDOPE | Est. 2008
3 days ago
Marketing tech

How Geofencing Is Transforming Foot Traffic for Retail Stores Across the U.S. | stupidDOPE | Est. 2008

Geofencing enhances retail engagement by targeting consumers based on real-time location, driving foot traffic and boosting sales.
more#consumer-engagement
Media industry
fromThe Drum
1 week ago

Volta's new charge: how Shell-backed EV screens are turning retail media on its head

Volta Media is evolving its digital out-of-home advertising approach to enhance visibility and measurable results in retail locations.
#loyalty-programs
fromEMARKETER
1 week ago
Marketing tech

Brand loyalty is fading among Gen Z and millennials

Millennials are highly mobile in their brand choices, with loyalty programs influencing repurchase behavior.
fromAdweek
4 months ago
Marketing

Innovation and Customer-Centric Marketing With Ulta Beauty

Michelle Crossan-Matos blends innovation with brand-building to keep Ulta Beauty relevant in the competitive retail market.
fromEMARKETER
1 week ago
Marketing tech

Brand loyalty is fading among Gen Z and millennials

Millennials are highly mobile in their brand choices, with loyalty programs influencing repurchase behavior.
fromAdweek
4 months ago
Marketing

Innovation and Customer-Centric Marketing With Ulta Beauty

Michelle Crossan-Matos blends innovation with brand-building to keep Ulta Beauty relevant in the competitive retail market.
more#loyalty-programs
fromTasting Table
2 months ago
Toronto startup

Here's How Trader Joe's Decides Where To Open New Stores - Tasting Table

Trader Joe's chooses new store locations based on population density and customer accessibility while maintaining its neighborhood store ethos.
fromThe Drum
3 months ago
Marketing

Currys' TikTok videos now deliver better ROI than paid advertising - here's the strategy

Currys' shift to an entertainment-first social media strategy enhances customer engagement and brand differentiation from online retailers.
fromBusiness Insider
4 months ago
Marketing

I used to work at Hermes. I saw customers make the same 5 mistakes - especially when trying to get a coveted Birkin.

Building a relationship with sales associates is vital for purchasing luxury items.
Scarcity marketing affects how customers perceive luxury goods.
Consistent purchasing history increases chances of buying high-demand products.
fromGOBankingRates
9 months ago
Marketing

4 Ways Gen Z Can Save Money at Big-Box Stores

Gen Z shoppers influenced by brands using social media and influencers to boost sales.
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