Currys' TikTok videos now deliver better ROI than paid advertising - here's the strategy
The whole colleague-centric social engagement is especially powerful in communicating brand authenticity and differentiating from competitors who focus solely on online.
Innovation and Customer-Centric Marketing With Ulta Beauty
Michelle emphasizes that her diverse career journey, spanning Procter & Gamble to Ulta, has uniquely positioned her to innovate marketing strategies that keep the brand relevant.