Amazon's Prime Day 2025 is set for July 8-11, marking the event's longest duration ever at 96 hours. Initially launched as a 24-hour flash sale in 2015, the event has gradually extended in size. This year, even though the sale is longer, it might not increase the number of deals, providing shoppers merely more time to browse. Concurrently, other retailers will likely launch competitive sales leading up to the event, further solidifying Prime Day's place as a major shopping event, comparable to Black Friday in July.
Amazon has announced that Prime Day 2025 will extend over four days from July 8 to July 11, making it the longest sale in its history.
This Prime Day iteration is not just longer; it showcases how the event has evolved into a significant shopping event akin to Black Friday.
With early deals available and competitor sales emerging, Amazon Prime Day has transformed into a week-long promotion, changing how consumers approach summer shopping.
Prime Day remains exclusive to Amazon Prime members, reflecting the company's ongoing strategy to attract more subscribers through enticing sales and trials.
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