Currys has redefined its social media approach by prioritizing entertainment and engagement over traditional promotional content. Under the direction of Dan Rubel, the brand now emphasizes fun, employee-driven videos that resonate well with audiences on TikTok, helping to highlight its unique in-store experience and expertise. This strategy is particularly important in a market dominated by online retailers. By leveraging humor and trends, Currys effectively communicates its core message: the value of personalized service and hands-on experience, setting itself apart from competitors.
The whole colleague-centric social engagement is especially powerful in communicating brand authenticity and differentiating from competitors who focus solely on online.
Collection
[
|
...
]