In the digital economy, brick-and-mortar stores must adapt to increase in-store traffic as e-commerce grows. Geofencing emerges as a valuable tool enabling retailers to engage shoppers as they approach specific locations. Delivering targeted messages when consumers are nearby, this approach highlights its three advantages: boosting foot traffic through location-specific ads, capturing market share by targeting competitor areas, and generating measurable results with data on engagements and visits. Solutions like those provided by Brandify.io leverage geofencing to optimize retail strategies.
Geofencing operates on hyper-local relevance, boosting foot traffic by serving targeted promotions to consumers as they approach a specific store or location.
Retailers using geofencing can capture market share by specifically targeting consumers near competitor stores, redirecting interest to their own brands.
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