Mike Schott of Volta Media discussed the evolution of their digital out-of-home media strategy, initially recognized for free EV charging stations but now focusing on driving retail advertising. By placing seven-foot digital screens at optimal locations like Whole Foods, Volta has enhanced visibility and engagement with ads during moments of high shopper intent. Schott emphasized the importance of location discipline and the integration of digital-style metrics to ensure campaign effectiveness. Their new 'No Risk, All Reward' proposition guarantees results for advertising campaigns, promising measurable outcomes for clients in this competitive landscape.
Volta started with a pretty straightforward model - seven-foot-tall digital screens placed directly outside key retail locations like Whole Foods.
If we can't put the screen directly on the pedestrian path to the store, we pass. It's that discipline that's given us better visibility and stronger results.
#digital-advertising #out-of-home-media #retail-marketing #advertising-metrics #ev-charging-stations
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