How private equity's obsession with this one marketing metric stunts brand growth
ROAS, while popular for measuring marketing effectiveness, hinders long-term growth for private equity-backed brands by oversimplifying performance metrics.
How private equity's obsession with this one marketing metric stunts brand growth
ROAS, while popular for measuring marketing effectiveness, hinders long-term growth for private equity-backed brands by oversimplifying performance metrics.
Captivate received IAB Tech Lab Podcast Measurement certification for v2.2 guidelines, delivering enhanced transparency and trust in podcast advertising metrics.