fromSocial Media Today1 week agoGetting Started With Google Ads [Infographic]Google Ads can be a powerful tool for businesses, but understanding when to start and how to conduct keyword research is crucial for campaign effectiveness.Marketing
fromExchangewire1 month agoDigest: Google Launches Offerwall to Boost Publisher Revenue; IAB Launches Framework to Standardise Gaming Ad MetricsGoogle's Offerwall provides new revenue opportunities for publishers through diverse monetisation options.IAB's framework enhances standardisation in gaming ad metrics for better advertising effectiveness.
Artificial intelligencefromDigiday2 months agoWTF is AI slop doing to warp media metrics?Generative AI is accelerating the creation of low-quality digital content, termed 'AI slop', impacting media metrics significantly.
fromThe Drum3 months agoVolta's new charge: how Shell-backed EV screens are turning retail media on its headVolta Media is evolving its digital out-of-home advertising approach to enhance visibility and measurable results in retail locations.
Media industryfromDigiday4 months agoFuture of TV Briefing: CTV advertisers fail to reach 80% of householdsCTV advertising is reaching only 19.6% of households, indicating significant audience fragmentation.The frequency of ad exposure per household is showing slight stability, despite reaching fewer viewers.