Future of TV Briefing: CTV advertisers fail to reach 80% of households
In 2024, the average CTV ad campaign running through Innovid's ad tech platform only reached 19.6% of households, failing to reach four-fifths of the total addressable audience.
Edison Research broadens with Podcast Download Metrics, partnering with SoundStack
We see this as the next step in Edison Research's efforts to provide data to the podcasting industry worldwide that helps bring more advertising dollars into the space.