Google Ads rolls out Brand Report for enhanced advertiser insights | MarTechGoogle Ads' Brand Report transforms brand advertising by consolidating campaign performance metrics into a single, user-friendly dashboard.
Google Ads Brand ReportGoogle Ads has introduced a new brand report to enhance data analysis for brand advertisers with deduplicated metrics across campaigns.
Google Ads PMax Search Terms Insights Gains Source ColumnGoogle Ads now features a source column in Performance Max search terms insights, improving clarity on ad performance.
Google Ads rolls out Brand Report for enhanced advertiser insights | MarTechGoogle Ads' Brand Report transforms brand advertising by consolidating campaign performance metrics into a single, user-friendly dashboard.
Google Ads Brand ReportGoogle Ads has introduced a new brand report to enhance data analysis for brand advertisers with deduplicated metrics across campaigns.
Google Ads PMax Search Terms Insights Gains Source ColumnGoogle Ads now features a source column in Performance Max search terms insights, improving clarity on ad performance.
XPLN.AI Secures USD$8mn (6.1mn) to Change AdvertisingThe advertising industry is shifting from traditional metrics to measuring actual user attention to improve ROI.
Amplified Intelligence Launches New Self-Serve Measurement ToolAgencies can optimize campaign effectiveness and ROI with self-service attention evaluation using the attentionPROVE® solution.
XPLN.AI Secures USD$8mn (6.1mn) to Change AdvertisingThe advertising industry is shifting from traditional metrics to measuring actual user attention to improve ROI.
Amplified Intelligence Launches New Self-Serve Measurement ToolAgencies can optimize campaign effectiveness and ROI with self-service attention evaluation using the attentionPROVE® solution.
Forget ROAS? The New Retail Metrics Game | AdExchangerROAS can be misleading and may not reflect true impact, pushing for a shift towards metrics like ROMO that focus on broader business objectives.
How private equity's obsession with this one marketing metric stunts brand growthROAS, while popular for measuring marketing effectiveness, hinders long-term growth for private equity-backed brands by oversimplifying performance metrics.
How to balance ROAS, brand safety and suitability in social media advertising | MarTechMarketers should balance ROAS with long-term brand-building metrics to ensure sustained success, particularly in social media advertising.
Forget ROAS? The New Retail Metrics Game | AdExchangerROAS can be misleading and may not reflect true impact, pushing for a shift towards metrics like ROMO that focus on broader business objectives.
How private equity's obsession with this one marketing metric stunts brand growthROAS, while popular for measuring marketing effectiveness, hinders long-term growth for private equity-backed brands by oversimplifying performance metrics.
How to balance ROAS, brand safety and suitability in social media advertising | MarTechMarketers should balance ROAS with long-term brand-building metrics to ensure sustained success, particularly in social media advertising.
CTV viewership rebounds to near pandemic-era levels | MarTechViewership of CTV is increasing, with longer sessions as viewers return to pre-pandemic habits.
Council Post: Leveraging AI For Advertising Strategies In The Age Of Retail MediaRetail media is transforming e-commerce advertising, using AI can create a competitive advantage by optimizing ad campaigns and bid strategies.
Instacart earns MRC accreditation as retail media competition heats upInstacart receives first advertising accreditation from MRC for various ad formatsThe accreditation may help Instacart stand out in the competitive retail media space
What will it take to unlock in-store retail media?Dwell time is a debated metric in retail media for measuring customer engagement and ad impact.
Council Post: Leveraging AI For Advertising Strategies In The Age Of Retail MediaRetail media is transforming e-commerce advertising, using AI can create a competitive advantage by optimizing ad campaigns and bid strategies.
Instacart earns MRC accreditation as retail media competition heats upInstacart receives first advertising accreditation from MRC for various ad formatsThe accreditation may help Instacart stand out in the competitive retail media space
What will it take to unlock in-store retail media?Dwell time is a debated metric in retail media for measuring customer engagement and ad impact.
Captivate Achieves IAB Podcast Measurement 2.2 Certification - Podcaster NewsCaptivate received IAB Tech Lab Podcast Measurement certification for v2.2 guidelines, delivering enhanced transparency and trust in podcast advertising metrics.