#advertising-metrics

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fromExchangewire
2 weeks ago

Digest: Google Launches Offerwall to Boost Publisher Revenue; IAB Launches Framework to Standardise Gaming Ad Metrics

Google has launched Offerwall, a monetisation solution that provides publishers alternative revenue streams beyond traditional advertising by offering users various content access options.
E-Commerce
Media industry
fromThe Drum
2 months ago

Volta's new charge: how Shell-backed EV screens are turning retail media on its head

Volta Media is evolving its digital out-of-home advertising approach to enhance visibility and measurable results in retail locations.
fromDigiday
2 months ago

Future of TV Briefing: CTV advertisers fail to reach 80% of households

In 2024, the average CTV ad campaign running through Innovid's ad tech platform only reached 19.6% of households, failing to reach four-fifths of the total addressable audience.
Media industry
fromRAIN News
3 months ago

Edison Research broadens with Podcast Download Metrics, partnering with SoundStack

We see this as the next step in Edison Research's efforts to provide data to the podcasting industry worldwide that helps bring more advertising dollars into the space.
Podcast
fromFast Company
10 months ago

How private equity's obsession with this one marketing metric stunts brand growth

"While certainly compelling (and an important signal to be sure), ROAS comes with some serious drawbacks."
Marketing
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