#advertising-metrics

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Media industry
fromThe Drum
1 week ago

Volta's new charge: how Shell-backed EV screens are turning retail media on its head

Volta Media is evolving its digital out-of-home advertising approach to enhance visibility and measurable results in retail locations.
fromDigiday
2 weeks ago
Media industry

Future of TV Briefing: CTV advertisers fail to reach 80% of households

CTV advertising is reaching only 19.6% of households, indicating significant audience fragmentation.
The frequency of ad exposure per household is showing slight stability, despite reaching fewer viewers.
fromRAIN News
1 month ago
Podcast

Edison Research broadens with Podcast Download Metrics, partnering with SoundStack

Edison Research launches Podcast Download Metrics Service to enhance advertising insights in the podcast industry.
fromSearch Engine Roundtable
3 months ago
Miscellaneous

Google Ads PMax Search Terms Insights Gains Source Column

Google Ads now features a source column in Performance Max search terms insights, improving clarity on ad performance.
#roas
fromAdExchanger
11 months ago
Marketing

Forget ROAS? The New Retail Metrics Game | AdExchanger

ROAS can be misleading and may not reflect true impact, pushing for a shift towards metrics like ROMO that focus on broader business objectives.
fromFast Company
8 months ago
Marketing

How private equity's obsession with this one marketing metric stunts brand growth

ROAS, while popular for measuring marketing effectiveness, hinders long-term growth for private equity-backed brands by oversimplifying performance metrics.
fromMarTech
7 months ago
Marketing

How to balance ROAS, brand safety and suitability in social media advertising | MarTech

Marketers should balance ROAS with long-term brand-building metrics to ensure sustained success, particularly in social media advertising.
fromAdExchanger
11 months ago
Marketing

Forget ROAS? The New Retail Metrics Game | AdExchanger

ROAS can be misleading and may not reflect true impact, pushing for a shift towards metrics like ROMO that focus on broader business objectives.
fromFast Company
8 months ago
Marketing

How private equity's obsession with this one marketing metric stunts brand growth

ROAS, while popular for measuring marketing effectiveness, hinders long-term growth for private equity-backed brands by oversimplifying performance metrics.
fromMarTech
7 months ago
Marketing

How to balance ROAS, brand safety and suitability in social media advertising | MarTech

Marketers should balance ROAS with long-term brand-building metrics to ensure sustained success, particularly in social media advertising.
more#roas
fromPodcaster News
9 months ago
Podcast

Captivate Achieves IAB Podcast Measurement 2.2 Certification - Podcaster News

Captivate received IAB Tech Lab Podcast Measurement certification for v2.2 guidelines, delivering enhanced transparency and trust in podcast advertising metrics.
fromExchangewire
11 months ago
Marketing

Amplified Intelligence Launches New Self-Serve Measurement Tool

Agencies can optimize campaign effectiveness and ROI with self-service attention evaluation using the attentionPROVE® solution.
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