#advertising-metrics

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#attention-measurement

XPLN.AI Secures USD$8mn (6.1mn) to Change Advertising

The advertising industry is shifting from traditional metrics to measuring actual user attention to improve ROI.

Amplified Intelligence Launches New Self-Serve Measurement Tool

Agencies can optimize campaign effectiveness and ROI with self-service attention evaluation using the attentionPROVE® solution.

XPLN.AI Secures USD$8mn (6.1mn) to Change Advertising

The advertising industry is shifting from traditional metrics to measuring actual user attention to improve ROI.

Amplified Intelligence Launches New Self-Serve Measurement Tool

Agencies can optimize campaign effectiveness and ROI with self-service attention evaluation using the attentionPROVE® solution.
moreattention-measurement
#roas

How to balance ROAS, brand safety and suitability in social media advertising | MarTech

Marketers should balance ROAS with long-term brand-building metrics to ensure sustained success, particularly in social media advertising.

How private equity's obsession with this one marketing metric stunts brand growth

ROAS, while popular for measuring marketing effectiveness, hinders long-term growth for private equity-backed brands by oversimplifying performance metrics.

Forget ROAS? The New Retail Metrics Game | AdExchanger

ROAS can be misleading and may not reflect true impact, pushing for a shift towards metrics like ROMO that focus on broader business objectives.

How to balance ROAS, brand safety and suitability in social media advertising | MarTech

Marketers should balance ROAS with long-term brand-building metrics to ensure sustained success, particularly in social media advertising.

How private equity's obsession with this one marketing metric stunts brand growth

ROAS, while popular for measuring marketing effectiveness, hinders long-term growth for private equity-backed brands by oversimplifying performance metrics.

Forget ROAS? The New Retail Metrics Game | AdExchanger

ROAS can be misleading and may not reflect true impact, pushing for a shift towards metrics like ROMO that focus on broader business objectives.
moreroas

CTV viewership rebounds to near pandemic-era levels | MarTech

Viewership of CTV is increasing, with longer sessions as viewers return to pre-pandemic habits.
#retail-media

What will it take to unlock in-store retail media?

Dwell time is a debated metric in retail media for measuring customer engagement and ad impact.

Instacart earns MRC accreditation as retail media competition heats up

Instacart receives first advertising accreditation from MRC for various ad formats
The accreditation may help Instacart stand out in the competitive retail media space

Council Post: Leveraging AI For Advertising Strategies In The Age Of Retail Media

Retail media is transforming e-commerce advertising, using AI can create a competitive advantage by optimizing ad campaigns and bid strategies.

What will it take to unlock in-store retail media?

Dwell time is a debated metric in retail media for measuring customer engagement and ad impact.

Instacart earns MRC accreditation as retail media competition heats up

Instacart receives first advertising accreditation from MRC for various ad formats
The accreditation may help Instacart stand out in the competitive retail media space

Council Post: Leveraging AI For Advertising Strategies In The Age Of Retail Media

Retail media is transforming e-commerce advertising, using AI can create a competitive advantage by optimizing ad campaigns and bid strategies.
moreretail-media

Captivate Achieves IAB Podcast Measurement 2.2 Certification - Podcaster News

Captivate received IAB Tech Lab Podcast Measurement certification for v2.2 guidelines, delivering enhanced transparency and trust in podcast advertising metrics.
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