The term 'AI slop' refers to poor-quality digital content proliferating rapidly due to generative AI technologies. This phenomenon, exacerbated by mainstream applications like ChatGPT, allows even non-technical users to create monetizable websites with synthesized content easily. Publishers face increasing performance challenges as economic factors and ad budgets tighten. As experts indicate, the rapid growth of content farms could distort media metrics, leading to a negative impact on both advertisers and publishers, reminiscent of past digital media issues.
"AI slop is the next iteration of MFA; it is easier than ever to proliferate millions, and millions, and trillions of pages in any given day."
"AI slop has been referred to as shoddy sites created purely for the purpose of arbitrage, a problem that has plagued publishers and advertisers for decades."
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