Edison Research has partnered with SoundStack to introduce the Podcast Download Metrics Service, a subscription product aimed at enhancing podcast measurement and informing advertisers about the podcasting landscape. By surveying 20,000 podcast listeners annually, Edison plans to provide nuanced insights, particularly benefiting smaller podcasts that may otherwise struggle to gain visibility. This initiative is part of a broader effort to attract more advertising revenue into podcasting. Both Edison and SoundStack emphasize the service's accessibility for various podcast publishers, regardless of their size, promoting growth in the industry.
We see this as the next step in Edison Research's efforts to provide data to the podcasting industry worldwide that helps bring more advertising dollars into the space.
The service is designed to be accessible for large networks and independent podcasters alike, with scalable solutions for publishers of any size.
We are excited to bring the technical infrastructure and data that allows Edison to deliver an independent, third-party measurement solution to help the podcasting industry grow.
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