#industry-growth

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influencer-marketing
Benzinga
2 weeks ago
Marketing

IZEA (NASDAQ: IZEA) Defied Critics And Naysayers As It Helped Pioneer Influencer Marketing In 2004 - Here's What It Sees Next In The Industry's Evolution - IZEA Worldwide (NASDAQ:IZEA)

Influencer marketing has evolved into a multi-billion-dollar industry with a projected CAGR of 31.78% over 2024-2029, shaping consumer behavior worldwide. [ more ]
Digiday
2 months ago
Marketing

In a booming influencer economy, creators seek standardization for payment terms

Creators in the influencer/creator economy are advocating for more reasonable payment terms and fair compensation.
The influencer/creator economy is projected to double to $480 billion by 2027. [ more ]
Miami Herald
3 months ago
Marketing

So you want to be a social media star? What to know about the creator economy in 2024

The creator economy is predicted to grow to half a trillion dollars in the next four years.
Building a 'real' business in the creator economy is becoming tougher, leading creators to bring in managers or business partners. [ more ]
moreinfluencer-marketing
New York Post
1 week ago
Artificial intelligence

NYC parents call for AI-themed high school to prep kids for future of tech

Parents advocate for an AI-focused high school in NYC to equip students for AI careers and keep up with industry growth. [ more ]
Theregister
5 days ago
Tech industry

Arm eyes on-ramp to 'significant share' of Windows PC market

Arm predicts significant growth in Windows PC market share in the next 3 years. [ more ]
www.nytimes.com
2 months ago
Tech industry

S.E.C. Is Investigating OpenAI Over Its Board's Actions

SEC inquiry into OpenAI after CEO's removal
OpenAI facing scrutiny over CEO's behavior and board's decision [ more ]
London Business News | Londonlovesbusiness.com
1 day ago
Marketing

The essential guide to setting up a digital gaming business

The UK gaming market is thriving, offering opportunities for new entrants due to extensive growth and high revenues, especially in the digital sector. [ more ]
The Drum
1 month ago
Marketing

Playing the aces: Using OOH to help your brand grow in 2024

OOH market in the UK has grown significantly, with DOOH accounting for 66% of billings.
OOH is at a tipping point rather than just a passing 'moment,' playing a crucial role in media plans with ACES approach. [ more ]
Forbes Advisor
1 month ago
Marketing

Content Marketing Statistics for 2024

The content marketing industry is projected to reach $600 billion in 2024
90% of marketers include content in their marketing strategies
51% of content consumption comes from organic search [ more ]
MarTech
1 month ago
Marketing

How marketers are investing in games: IAB PlayFronts | MarTech

Gaming marketing budgets are increasing, signaling industry growth.
86% of marketers invested in gaming see its importance growing, with many planning to increase spending in the future. [ more ]
euronews
5 months ago
Marketing

Business of fashion: Here are 10 things shaping the industry

Climate change and AI will have a significant impact on the fashion sector.
Industry growth is projected to slow to 2-4%, with the luxury segment expected to see the fastest growth. [ more ]
Above the Law
4 weeks ago
Law

Law Schools Aren't Offering Enough Classes On This Billion Dollar Industry

Law schools are slower to adapt to cannabis law courses despite the growing industry and changing legal landscape. [ more ]
Above the Law
1 month ago
Law

Charting The Rise Of Legal Financing

Legal financing has evolved from a niche market to a significant industry in the past decade.
Firms have adopted rigorous evaluation processes to fund cases with a strong likelihood of success under a non-recourse model. [ more ]
GameSpot
1 month ago
Video games

Epic Games Store On Xbox Would Benefit Gamers, Phil Spencer Says

Microsoft Gaming CEO aims for open console ecosystem
Spencer compares consoles to PCs and advocates for diverse store options. [ more ]
www.theguardian.com
3 months ago
Video games

The Guardian view on video games: computer generated worlds are influencing real ones | Editorial

Video games provide a space for vulnerability and emotional exploration.
Gaming has the potential to forge human connections and challenge assumptions through alternate realities. [ more ]
www.mercurynews.com
4 months ago
Beer

Bay Area breweries: Here's what to look for in 2024

The COVID-19 pandemic has had a lasting impact on the craft brewery industry, with many struggling due to reduced consumer spending and shifting preferences towards other alcoholic beverages like hard seltzer and craft spirits.
The closure of several Bay Area breweries, including Anchor Brewing, highlights the challenges faced by breweries in finding retail space and staying competitive in the market. [ more ]
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