In 2025, the mobile gaming industry is seeing substantial growth with a revenue of $65.7 billion in 2024, representing a 3.8% increase from the previous year. Although there was a drop in overall downloads, players are investing more per game, indicating a shift towards spending on high-quality experiences. Tencent remains the leading publisher, but notable earnings are sustained by older titles while new games from Asian developers are gaining popularity. Overall, the industry dynamics reflect evolving engagement and monetization models.
The global mobile games market reached $65.7 billion in consumer spending during 2024, reflecting a year-over-year growth of 3.8%.
Despite a decrease in downloads, players are spending more per download, with spending climbing by 11.2% to $1.52 globally.
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