In a rapidly changing digital advertising landscape, Google has debuted Offerwall to help publishers counteract declining search referral traffic by offering diverse monetisation options. The tool enables media owners to present users with choices such as micropayments and surveys, optimally timed using AI. Meanwhile, the IAB has introduced a Gaming Measurement Framework to standardise ad formats and metrics in gaming, enhancing clarity for advertisers and ensuring more effective investment strategies. This framework is essential as gaming continues to grow as a critical channel for audience engagement.
Google has launched Offerwall, a monetisation solution that provides publishers alternative revenue streams beyond traditional advertising by offering users various content access options.
IAB's new Gaming Measurement Framework aims to establish standardised metrics and ad formats to improve clarity and consistency in advertising within gaming environments.
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