#monetisation

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fromExchangewire
6 days ago

Digest: Google Launches Offerwall to Boost Publisher Revenue; IAB Launches Framework to Standardise Gaming Ad Metrics

Google has launched Offerwall, a monetisation solution that provides publishers alternative revenue streams beyond traditional advertising by offering users various content access options.
E-Commerce
#video-technology
more#video-technology
fromMashable India
2 weeks ago

WhatsApp Rolls Out Its First-Ever Ads, But They're Not Hitting Your Chats Just Yet

These additions to the Updates tab reflect Meta's determination to transform WhatsApp into a revenue-generating platform while maintaining user privacy in personal messaging.
Marketing tech
#advertising
fromExchangewire
1 month ago
Marketing tech

Pubstack Launches Node: A Game-Changing Server-Side Monetisation Management Solution for Publishers

fromExchangewire
1 month ago
Marketing tech

Pubstack Launches Node: A Game-Changing Server-Side Monetisation Management Solution for Publishers

more#advertising
#programmatic-advertising
Marketing tech
fromExchangewire
2 months ago

MarkApp Announces Strategic Partnership with Sovrn

MarkApp partners with Sovrn to enhance its programmatic advertising capabilities through advanced audience targeting and shopping-intent monetisation.
Marketing tech
fromExchangewire
2 months ago

MarkApp Announces Strategic Partnership with Sovrn

MarkApp partners with Sovrn to enhance its programmatic advertising capabilities through advanced audience targeting and shopping-intent monetisation.
more#programmatic-advertising
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