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fromExchangewire
2 weeks ago

OpenX Increases Investment in Global Supply Infrastructure & Publisher Development Personnel

Akhil Savani has joined the company as vice president of publisher development, while longtime OpenX leader Rebecca Bonell has been elevated to regional vice president of publisher development, The Americas. Together, they will shape OpenX's next phase of publisher growth, working with publishers to innovate and increase monetisation while driving fair value exchanges. As publishers face critical challenges, including zero-click search and advancements in large language models (LLMs), OpenX is innovating to support publisher revenue and data strategies.
Marketing tech
Business
fromIndependent
3 weeks ago

When hobbies become side hustles: 'At the start, I didn't pay myself anything, I just wanted to make it better and better'

Many people transform hobbies into profitable side hustles or full-time work, often starting organically and accelerated by pandemic lockdowns.
#snapchat
more#snapchat
Media industry
fromExchangewire
1 month ago

VideoElephant Fetches "Unleashed by DOGTV": Takes Over FAST Management & Distribution

VideoElephant will fully manage and distribute Unleashed by DOGTV, overseeing scheduling, content, marketing, distribution, partner management, and monetisation to expand reach and revenue.
Marketing tech
fromExchangewire
2 months ago

HBAgency Hires Laura Pes to Power Up Global Partnerships & Strategic Monetisation

HBAgency appoints Laura Pes as network partner manager to strengthen global partnerships, optimise integrations, and boost monetisation and performance.
fromExchangewire
2 months ago

The Browser Wars are Back, Baby!

There has been - to use the parlance of the kids - a vibe shift in the AI industry. All the way up from scrappy AI startups to the boy king, Sam Altman, there's been a distinct change in the tone and content of conversations surrounding what generative AI will actually be used for. In the early days, luminaries (Altman in particular) loved to speak in abstracts and far-reaching, fantastical terms.
Artificial intelligence
Mobile UX
fromExchangewire
2 months ago

Mistplay Report Reveals 85% of Mobile Gamers Play Daily, but Loyalty Splits Markets

Player discovery, engagement, and monetisation differ significantly between US/UK and Japan/Korea, requiring market-specific tailoring beyond simple in-game localisation.
#programmatic-advertising
fromExchangewire
3 months ago
Marketing tech

BRAVE Expands Direct Publisher Integrations to Deliver Streamlined Monetisation at Global Scale

BRAVE launched direct integrations with global app publishers, boosting bid and fill rates, reducing latency, and enabling faster revenue scaling through streamlined, low-effort integrations.
fromExchangewire
9 months ago
Marketing tech

MarkApp Announces Strategic Partnership with Sovrn

MarkApp partners with Sovrn to enhance its programmatic advertising capabilities through advanced audience targeting and shopping-intent monetisation.
Marketing tech
fromExchangewire
9 months ago

MarkApp Announces Strategic Partnership with Sovrn

MarkApp partners with Sovrn to enhance its programmatic advertising capabilities through advanced audience targeting and shopping-intent monetisation.
more#programmatic-advertising
Artificial intelligence
fromExchangewire
4 months ago

Agentic AI Will Reshape Commerce, But Only Infrastructure Can Unlock It

An invisible transactional infrastructure connecting merchants, attribution, and monetisation will become the most strategic asset for agentic AI in advertising and commerce.
E-Commerce
fromExchangewire
5 months ago

Bidmatic Highlighted a 39% Ad Revenue Growth for Publishers Leveraging HeroVideo

Bidmatic Inc.'s HeroVideo platform helps publishers generate revenue by converting text articles into monetisable videos quickly and efficiently.
E-Commerce
fromExchangewire
6 months ago

MGID Announces Partnership with Patch.com to Reach Exclusive Local Audiences in the US

MGID partners with Patch.com to enhance monetisation and audience development in hyperlocal news.
E-Commerce
fromExchangewire
6 months ago

TeqBlaze Enables Curated Deals Creation Directly in White-Label SSP & Ad Exchange Platforms

Curated Deals enable tailored audience-specific pipelines and improved alignment between targeting logic and deal structure.
E-Commerce
fromExchangewire
7 months ago

Digest: Google Launches Offerwall to Boost Publisher Revenue; IAB Launches Framework to Standardise Gaming Ad Metrics

Google's Offerwall provides new revenue opportunities for publishers through diverse monetisation options.
IAB's framework enhances standardisation in gaming ad metrics for better advertising effectiveness.
#video-technology
more#video-technology
Marketing tech
fromMashable India
7 months ago

WhatsApp Rolls Out Its First-Ever Ads, But They're Not Hitting Your Chats Just Yet

WhatsApp introduces ads and subscriptions, marking a significant change to its ad-free experience.
Marketing tech
fromExchangewire
8 months ago

Pubstack Launches Node: A Game-Changing Server-Side Monetisation Management Solution for Publishers

Pubstack launches Node, a server-side monetisation solution enhancing publisher revenue and control.
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