"MarkApp's partnership with Sovrn integrates advanced commerce and audience products to enhance programmatic advertising and improve monetisation through privacy-safe targeting."
MarkApp has announced a partnership with Sovrn to integrate advanced commerce solutions and audience targeting into its programmatic exchange. This integration will enhance MarkApp's offerings by enabling monetisation of shopping-intent traffic and optimizing affiliate performance. Sovrn's audience segments will allow MarkApp to better target advertisers in a privacy-focused manner, particularly important in the post-cookie environment. The integration will be rolled out across various channels, enabling scalable performance media and retail-focused audiences, thus reinforcing MarkApp's commitment to innovation in contextual intelligence and sustainable practices.
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