JWP Connatix has appointed Chris Maccaro as Chief Revenue Officer, tasked with leading global revenue strategy after the merger of JW Player and Connatix. Maccaro, who has over 20 years in digital media and advertising technology, previously served as CEO of Beachfront Media. His appointment marks a strategic move to enhance the company's video technology and monetisation solutions while ensuring continuity with former CRO Jenn Chen transitioning to an advisory role. Maccaro's experience is expected to drive growth as the company seeks to innovate at the crossroads of infrastructure, data, and monetisation.
"We are looking forward to benefiting from Chris' years of experience driving revenue growth, including the broad perspective from his tenure as CEO at a CTV focused platform. At the same time, we're fortunate to have Jenn's continued guidance," said John Nardone, CEO of JWP Connatix.
"JWP Connatix is uniquely positioned at the intersection of infrastructure, data, and monetisation, three forces reshaping the future of video," said Maccaro. "As a longtime believer in the power of technology to unlock better outcomes for media owners, I'm excited to join this exceptional team."
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