"Akhil Savani has joined the company as vice president of publisher development, while longtime OpenX leader Rebecca Bonell has been elevated to regional vice president of publisher development, The Americas. Together, they will shape OpenX's next phase of publisher growth, working with publishers to innovate and increase monetisation while driving fair value exchanges. As publishers face critical challenges, including zero-click search and advancements in large language models (LLMs), OpenX is innovating to support publisher revenue and data strategies."
"Savani will join the OpenX leadership team, overseeing both business development and account management for publishers across the Americas. In partnership with Bonell, he will be responsible for expanding high-quality, direct publisher supply across all formats - including CTV, video, display, native, DOOH, and audio. In particular, this work will further strengthen OpenX's CTV offering, helping publishers drive monetisation through differentiated demand, reinforcing OpenX's role as a trusted partner to leading global content owners, OEMs, and vMVPDs."
""Publishers today need more than just better monetisation from an SSP - they need strategic partners who can help them navigate complexity, unlock new revenue, and do it in a way that is easy to implement," said Tyler Romasco, executive vice president of demand platforms at OpenX. "Akhil and Rebecca have exactly the kind of leadership and expertise our partners need to succeed across format"
OpenX Technologies added two senior publisher development leaders: Akhil Savani as vice president of publisher development and Rebecca Bonell as regional vice president, The Americas. They will drive publisher growth by innovating monetisation and promoting fair value exchanges. OpenX is addressing publisher challenges such as zero-click search and large language model advances by investing in solutions that support revenue and data strategies. Savani will oversee business development and account management across the Americas and, with Bonell, expand direct publisher supply across CTV, video, display, native, DOOH, and audio. The company emphasizes talent and global infrastructure to unlock incremental monetisation models for major publishers.
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