"BRAVE, the radically human SSP built for precision, performance, and transparency, today (6th October, 2025) announced a wave of new direct integrations with leading global app publishers across lifestyle, weather, sports, utilities, and news. This move reflects BRAVE's strategic shift toward simplified, partner-first infrastructure that empowers publishers to scale revenue faster and with less friction. Newly integrated publishers include WeatherBug, Cleverside, Refinery89, Way2News, and more, collectively reaching hundreds of millions of daily users across North America, Europe, LATAM, and India."
"55% increase in bid rates vs. previous indirect setups 257% improvement in fill rates Reduced latency and stronger ad viewability With minimal development effort required, these publishers were able to activate BRAVE through a streamlined integration path, many in just days. As a result, early performance signals show: This cohort of publisher integrations spans diverse regions, from Europe to India and the Americas, proving that BRAVE's infrastructure is built to scale across platforms and geographies."
"Why direct relationships matter in 2025 "Direct integration is a strategic investment in transparency, speed, and long-term monetisation," added Sharer. "For publishers, it means more control, cleaner demand paths, and better results. For advertisers, it means higher trust and more efficient reach." Amid growing fragmentation in programmatic supply, this initiative is part of BRAVE's ongoing commitment to deliver radically human programmatic experiences where infrastructure and partnerships are built t"
BRAVE announced new direct integrations with leading global app publishers across lifestyle, weather, sports, utilities, and news, including WeatherBug, Cleverside, Refinery89, and Way2News, reaching hundreds of millions of daily users across North America, Europe, LATAM, and India. The direct integrations produced a 55% increase in bid rates, 257% improvement in fill rates, reduced latency, and stronger ad viewability. Publishers activated BRAVE through a streamlined, low-development integration path, often within days, producing immediate performance signals. Direct integration increases transparency, speed, and monetisation control for publishers, and delivers higher trust and more efficient reach for advertisers. The initiative targets scalable, cross-platform programmatic infrastructure.
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