#ssp
#ssp

[ follow ]

Forrester's SSP Wave Lists The Top 10 SSPs - With Google At The Bottom (Really) | AdExchanger

Google's ad tech platform downgrade reflects a lack of innovation and market pressures, moving from a leader to a challenger in SSP rankings.

Equativ Acquires Sharethrough; Programmatic: The Next TV Currency Battleground | AdExchanger

SSPs must differentiate or consolidate to avoid being cut by buyers looking to work with fewer intermediaries.

Forrester's SSP Wave Lists The Top 10 SSPs - With Google At The Bottom (Really) | AdExchanger

Google's ad tech platform downgrade reflects a lack of innovation and market pressures, moving from a leader to a challenger in SSP rankings.

Equativ Acquires Sharethrough; Programmatic: The Next TV Currency Battleground | AdExchanger

SSPs must differentiate or consolidate to avoid being cut by buyers looking to work with fewer intermediaries.

Upper Crust owner SSP set for earnings leap after summer boost

SSP's annual earnings are expected to jump nearly a third after strong summer sales and recovery in the UK market.

OpenX Deal Library will compare alternatives to cookies | MarTech

OpenX is launching a Cookieless Deal Library to allow advertisers to test and activate campaigns without relying on third-party cookies.

Advertisers can test and compare multiple solutions, develop new benchmarks, and gain insights into alternative performance.

Exclusive: Supply-Side Platform 33Across Is Pursuing a Sale

33Across pursues sale via Centerview Partners due to its successful cookieless solution, attracting commercial and strategic interest in the adtech market.

[ Load more ]