#ssp

[ follow ]
fromAdExchanger
20 hours ago

Index Exchange Launches A Data Marketplace For Sell-Side Curation | AdExchanger

So much of the recent shift from curating deals via DSP data markets to curating via SSPs instead has hinged on SSPs' proximity to publisher data. SSPs are betting that their close relationships with publishers make them a more appealing place to conduct data sales, rather than upstream marketplace operators like The Trade Desk and LiveRamp. Which is why SSPs are building their own DSP-like data marketplaces with data from third-party brokers.
Marketing tech
Marketing tech
fromExchangewire
1 day ago

BRAVE Expands Direct Publisher Integrations to Deliver Streamlined Monetisation at Global Scale

BRAVE launched direct integrations with global app publishers, boosting bid and fill rates, reducing latency, and enabling faster revenue scaling through streamlined, low-effort integrations.
fromExchangewire
1 month ago

Novicue Launches SSP - Redefining Digital Ads with Intelligent Inventory Management & Result-Driven Solutions

Addressing the market's growing demand for unified programmatic solutions, Novicue has launched a future-focused supply-side platform (SSP) that combines CTV and audio advertising capabilities with premium inventory access. Novicue's SSP is a one-stop solution for brands, independent agencies, and publishers looking to harness the potential of CTV and audio advertising. Brands and agencies can partner with the SSP to access a wide pool of brand-safe, verified publishers and target their ads to the right audiences at the right time.
Marketing tech
Marketing tech
fromExchangewire
1 month ago

BidMachine Boosts Mobile Ad Performance with Intent IQ Integration

Intent IQ's identity resolution integrated with BidMachine enriches MAIDs with alternative IDs, improving mobile ad targeting and boosting performance on Android and iOS.
fromAdExchanger
1 month ago

The Non-Walled Non-Garden; Clip And Dip | AdExchanger

The Trade Desk's Data Alliance white labels and sources data without buyers necessarily knowing which vendors were used, raising concerns about transparency.
E-Commerce
Digital life
fromDigiday
2 months ago

'The market didn't need more of the same': Media.net's CRO on how SSPs are evolving

The market needed innovative solutions rather than additional SSPs, focusing on value, clarity, and control for buyers.
E-Commerce
fromExchangewire
2 months ago

TeqBlaze Enables Curated Deals Creation Directly in White-Label SSP & Ad Exchange Platforms

Curated Deals enable tailored audience-specific pipelines and improved alignment between targeting logic and deal structure.
[ Load more ]