How traffic shaping tools powered by real-time demand insights are redefining programmatic efficiencyProgrammatic advertising spend is rising significantly, reaching $180 billion by 2025, but faces efficiency challenges in the supply chain.
Forrester's SSP Wave Lists The Top 10 SSPs - With Google At The Bottom (Really) | AdExchangerGoogle's ad tech platform downgrade reflects a lack of innovation and market pressures, moving from a leader to a challenger in SSP rankings.
Equativ Acquires Sharethrough; Programmatic: The Next TV Currency Battleground | AdExchangerSSPs must differentiate or consolidate to avoid being cut by buyers looking to work with fewer intermediaries.
How traffic shaping tools powered by real-time demand insights are redefining programmatic efficiencyProgrammatic advertising spend is rising significantly, reaching $180 billion by 2025, but faces efficiency challenges in the supply chain.
Forrester's SSP Wave Lists The Top 10 SSPs - With Google At The Bottom (Really) | AdExchangerGoogle's ad tech platform downgrade reflects a lack of innovation and market pressures, moving from a leader to a challenger in SSP rankings.
Equativ Acquires Sharethrough; Programmatic: The Next TV Currency Battleground | AdExchangerSSPs must differentiate or consolidate to avoid being cut by buyers looking to work with fewer intermediaries.
Upper Crust owner SSP set for earnings leap after summer boostSSP's annual earnings are expected to jump nearly a third after strong summer sales and recovery in the UK market.
Exclusive: Supply-Side Platform 33Across Is Pursuing a Sale33Across pursues sale via Centerview Partners due to its successful cookieless solution, attracting commercial and strategic interest in the adtech market.