#netflix-content-strategy

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#plot-repetition #streaming-television #audience-engagement #ctv-advertising #direct-supply #ssp
Television
fromEsquire
19 hours ago

Netflix Swears That Its Shows Don't Repeat the Plot Over and Over Again

Netflix executives direct creators to repeat plot points for distracted viewers, though the company denies this practice despite evidence in their own shows.
fromAdExchanger
1 month ago

Cadent Gets Direct; Curating YouTube, Netflix-Style | AdExchanger

This week, TV advertising company Cadent announced that all of its SSP's CTV supply paths are now direct, surpassing the 75% industry benchmark recommended by Jounce Media. Direct supply has been baked into Cadent's SSP since the product three years ago, according to Brian Weigel, SVP of operations. Still, hitting 100% wasn't easy. Cadent had to onboard a range of publishers and supply-chain partners that first had to be vetted by Jounce.
Television
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