#iab

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fromExchangewire
3 days ago

Digest: Google Launches Offerwall to Boost Publisher Revenue; IAB Launches Framework to Standardise Gaming Ad Metrics

Google has launched Offerwall, a monetisation solution that provides publishers alternative revenue streams beyond traditional advertising by offering users various content access options.
E-Commerce
#advertising
Marketing tech
fromThe Drum
1 month ago

Why the IAB says CTV is coming for performance budgets

Digital video is taking precedence over traditional media, redefining advertising strategies during NewFronts.
Marketing tech
fromThe Drum
1 month ago

Why the IAB says CTV is coming for performance budgets

Digital video is taking precedence over traditional media, redefining advertising strategies during NewFronts.
#digital-advertising
Media industry
fromMarketing Dive
2 months ago

IAB: As brands diversify ad spend, midsize media firms grow fastest

Digital advertising grew 14.9% in 2024, driven by video and podcast formats, but faces uncertainty and requires strategic adaptation.
fromMarTech
1 month ago
Marketing tech

IAB releases draft of updated digital ad terms for public comment | MarTech

fromMarTech
3 weeks ago
Marketing tech

IAB releases draft digital advertising invoice API specifications | MarTech

Media industry
fromMarketing Dive
2 months ago

IAB: As brands diversify ad spend, midsize media firms grow fastest

Digital advertising grew 14.9% in 2024, driven by video and podcast formats, but faces uncertainty and requires strategic adaptation.
fromMarTech
1 month ago
Marketing tech

IAB releases draft of updated digital ad terms for public comment | MarTech

fromMarTech
3 weeks ago
Marketing tech

IAB releases draft digital advertising invoice API specifications | MarTech

fromExchangewire
1 month ago

Digest: IAB and MRC Publish Draft Guidelines for Attention Measurement; Frasers Group Launches ELEVATE Retail Media Network

According to VP of Measurement, Addressability & Data Centre at IAB, Angelina Eng, "there are too many different ways to measure and define attention, which creates confusion and makes it hard to compare results or build trust. These guidelines are about bringing order to the chaos."
Podcast
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