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Marketing
fromAdExchanger
1 month ago

Hard Truths For Retail Media At The IAB Tech Lab Connected Commerce Summit | AdExchanger

The retail media industry faces challenges requiring strategic choices to avoid irrelevance and unrealistic expectations.
Marketing
fromThe Drum
3 months ago

Jon Mew: Unilever & Keith Weed's supply-side stance shows a marketer who embraces change

A high-profile industry call-to-action galvanized support for IAB standards and raised expectations for corporate digital responsibility and partnership criteria.
Marketing tech
fromThe Drum
3 months ago

IAB recruits Chester from Microsoft as head of data and industry programmes

IAB hires Steve Chester as head of data and industry programmes and Hannah Bewley as research manager; additional research and mobile-regulatory hires planned.
fromRAIN News
7 months ago

IAB revises 2025 ad spend forecast downward overall; digital audio expected to add share

The Iteractive Advertising Bureau (IAB) has revised its 2025 annual forecast of ad spend, "macroeconomic concerns" among ad buyers across multiple channels. The overall outlook has been revised downward by 1.6%. "Advertisers, facing a shifting economy, are sharpening their focus. Amid rising tariff concerns and macroeconomic headwinds, ad buyers expect to spend less in the second half of the year than originally projected." IAB.
Marketing
E-Commerce
fromExchangewire
10 months ago

Digest: Google Launches Offerwall to Boost Publisher Revenue; IAB Launches Framework to Standardise Gaming Ad Metrics

Google's Offerwall provides new revenue opportunities for publishers through diverse monetisation options.
IAB's framework enhances standardisation in gaming ad metrics for better advertising effectiveness.
Marketing tech
fromMarTech
11 months ago

New IAB Framework aims to bring clarity to gaming ads | MarTech

IAB's Gaming Measurement Framework standardizes metrics for gaming ad campaigns, enhancing understanding, comparison, and optimization.
fromMarTech
11 months ago

IAB releases draft digital advertising invoice API specifications | MarTech

Despite the digital nature of our industry, the way we handle invoices is still largely manual and outdated. This effort reflects our commitment to modernizing digital advertising infrastructure, which will enable scalable, tech-forward solutions that work across platforms and stakeholders.
Marketing tech
fromMarTech
11 months ago

What's inside IAB and MRC's attention measurement guidelines | MarTech

Attention is a promising metric in advertising, but its meaning, value and measurement remain widely debated.
Marketing tech
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