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fromMarketing Dive

IAB: As brands diversify ad spend, midsize media firms grow fastest

Digital advertising grew 14.9% in 2024, driven by video and podcast formats, but faces uncertainty and requires strategic adaptation.

Marketing tech

IAB releases draft of updated digital ad terms for public comment | MarTech

Marketing tech

IAB Updates Terms for Digital Advertising Agreements: See the Changes

fromMarketing Dive

IAB: As brands diversify ad spend, midsize media firms grow fastest

Digital advertising grew 14.9% in 2024, driven by video and podcast formats, but faces uncertainty and requires strategic adaptation.

Marketing tech

IAB releases draft of updated digital ad terms for public comment | MarTech

Marketing tech

IAB Updates Terms for Digital Advertising Agreements: See the Changes

more#digital-advertising

fromExchangewire

Digest: IAB and MRC Publish Draft Guidelines for Attention Measurement; Frasers Group Launches ELEVATE Retail Media Network

According to VP of Measurement, Addressability & Data Centre at IAB, Angelina Eng, "there are too many different ways to measure and define attention, which creates confusion and makes it hard to compare results or build trust. These guidelines are about bringing order to the chaos."

Podcast

Why the IAB says CTV is coming for performance budgets

Digital video is taking precedence over traditional media, redefining advertising strategies during NewFronts.

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