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Marketing
fromAdExchanger
2 weeks ago

Hard Truths For Retail Media At The IAB Tech Lab Connected Commerce Summit | AdExchanger

The retail media industry faces challenges requiring strategic choices to avoid irrelevance and unrealistic expectations.
Marketing
fromThe Drum
3 months ago

Jon Mew: Unilever & Keith Weed's supply-side stance shows a marketer who embraces change

A high-profile industry call-to-action galvanized support for IAB standards and raised expectations for corporate digital responsibility and partnership criteria.
Marketing tech
fromThe Drum
3 months ago

IAB recruits Chester from Microsoft as head of data and industry programmes

IAB hires Steve Chester as head of data and industry programmes and Hannah Bewley as research manager; additional research and mobile-regulatory hires planned.
fromRAIN News
6 months ago

IAB revises 2025 ad spend forecast downward overall; digital audio expected to add share

The Iteractive Advertising Bureau (IAB) has revised its 2025 annual forecast of ad spend, "macroeconomic concerns" among ad buyers across multiple channels. The overall outlook has been revised downward by 1.6%. "Advertisers, facing a shifting economy, are sharpening their focus. Amid rising tariff concerns and macroeconomic headwinds, ad buyers expect to spend less in the second half of the year than originally projected." IAB.
Marketing
E-Commerce
fromExchangewire
10 months ago

Digest: Google Launches Offerwall to Boost Publisher Revenue; IAB Launches Framework to Standardise Gaming Ad Metrics

Google's Offerwall provides new revenue opportunities for publishers through diverse monetisation options.
IAB's framework enhances standardisation in gaming ad metrics for better advertising effectiveness.
Marketing tech
fromMarTech
10 months ago

New IAB Framework aims to bring clarity to gaming ads | MarTech

IAB's Gaming Measurement Framework standardizes metrics for gaming ad campaigns, enhancing understanding, comparison, and optimization.
#digital-advertising
Media industry
fromMarketing Dive
1 year ago

IAB: As brands diversify ad spend, midsize media firms grow fastest

Digital advertising grew 14.9% in 2024, driven by video and podcast formats, but faces uncertainty and requires strategic adaptation.
Media industry
fromMarketing Dive
1 year ago

IAB: As brands diversify ad spend, midsize media firms grow fastest

Digital advertising grew 14.9% in 2024, driven by video and podcast formats, but faces uncertainty and requires strategic adaptation.
more#digital-advertising
fromMarTech
11 months ago

What's inside IAB and MRC's attention measurement guidelines | MarTech

Attention is a promising metric in advertising, but its meaning, value and measurement remain widely debated.
Marketing tech
Podcast
fromExchangewire
11 months ago

Digest: IAB and MRC Publish Draft Guidelines for Attention Measurement; Frasers Group Launches ELEVATE Retail Media Network

IAB and MRC release new guidelines to standardize attention measurement across advertising platforms.
Frasers Group launches ELEVATE, a comprehensive retail media network in the UK.
Marketing tech
fromThe Drum
11 months ago

Why the IAB says CTV is coming for performance budgets

Digital video is taking precedence over traditional media, redefining advertising strategies during NewFronts.
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