The IAB has launched new Digital Advertising Invoice API Specifications designed to modernize the digital advertising supply chain's invoicing process. Aimed at resolving longstanding payment issues, these specifications establish a unified framework for the exchange of invoice data, which is open for public comment until August 11, 2025. The effort, developed in collaboration with Mediaocean, seeks to enhance interoperability and standardization, thus promoting efficiency in payment cycles. By providing a consistent, machine-readable format, the specifications promise significant improvements in data accuracy and reconciliation, ultimately benefiting cash flow management in the digital ad ecosystem.
Despite the digital nature of our industry, the way we handle invoices is still largely manual and outdated. This effort reflects our commitment to modernizing digital advertising infrastructure, which will enable scalable, tech-forward solutions that work across platforms and stakeholders.
The specifications aim to establish a unified, system-agnostic framework for exchanging invoice data and documentation that eliminates fragmentation and manual interventions.
A common language and structure to improve invoice processing and data reconciliation, reducing errors and discrepancies, should streamline operations greatly.
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