Michelle emphasizes that her diverse career journey, spanning Procter & Gamble to Ulta, has uniquely positioned her to innovate marketing strategies that keep the brand relevant.
She explains how the integration of social media and retail not only enhances customer experience but also empowers associates to deliver personalized service and drive engagement.
Discussing the importance of agility, Michelle highlights how Ulta continuously identifies micro-trends and operationalizes them into marketing efforts that resonate with consumers.
Michelle shares her insights on balancing her global career in marketing with motherhood, providing inspiration and practical advice for others in similar roles.
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