"Unlocking real-world behavioural insights within Amazon DSP Through AMC, advertisers can now access Adsquare's ID-precise data offering-built on rich geo-behavioural signals such as place visits, home/work locations, and seasonal consumer shopping patterns. These high-intent audiences, informed by real-world behaviours, also include demographic, psychographic, and purchase intent attributes. The result: smarter, more relevant activation on the Amazon DSP, with location as a strategic driver of outcomes across the programmatic lifecycle."
"With Adsquare's conversion data, advertisers gain a clear view of how programmatic campaigns drive store visits and footfall. These privacy-safe insights transform how brands evaluate success, moving beyond impressions to focus on real-world impact and tangible business outcomes. A strategic integration for key programmatic markets The integration currently supports activation and measurement across key markets in Europe (Germany, UK, France, Spain, Italy, Netherlands, Belgium, Sweden), the Americas (US, Canada, Mexico, Brazil, Colombia, Argentina), and APAC (Singapore, Hong Kong, Australia, Indonesia, Thailand, Japan, Malaysia)."
Adsquare integrates with Amazon Marketing Cloud to deliver ID-precise location intelligence into Amazon DSP. Advertisers can access rich geo-behavioural signals including place visits, home/work locations, and seasonal shopping patterns. High-intent audiences combine real-world behaviours with demographic, psychographic, and purchase intent attributes for more relevant activation. The integration supports programmatic activation with location as a strategic driver across campaign planning and execution. Adsquare's conversion and Place Visit Data enable precise offline measurement of store visits and footfall. Privacy-safe measurement moves performance evaluation beyond impressions toward real-world impact and tangible business outcomes. Activation and measurement are available across major markets in Europe, the Americas, and APAC.
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