", the global location intelligence platform, are proud to announce the expansion of their strategic partnership into new key markets, including Latin America, the Middle East, the United States, and several new European countries. This extended collaboration enables advertisers to access comprehensive audience data segments across all these regions, empowering brands with richer insights and more precise targeting capabilities. Through this partnership, clients can leverage omnichannel measurement solutions, including digital out-of-home (DOOH), mobile, and audio, along with advanced capabilities in audience insights and campaign attribution."
"As part of this expansion, Adsquare's data solutions are now fully integrated into the Azerion Data Marketplace, strengthening the platform's value proposition. This integration forms a key milestone in Azerion's continued commitment to enrich its marketplace with a growing number of high-quality data partners in the coming weeks. This partnership reflects a joint ambition to offer advertisers the same level of precision, transparency, and effectiveness in targeting and measurement, regardless of geography or channel."
"Hawk by Azerion, a leading omnichannel advertising platform within the Azerion Group, and A shared vision for omnichannel excellence Adsquare Audience targeting: Access to high-quality, location-based and behavioural audience segments globally. Omnichannel measurement (DTS): Cross-channel measurement including footfall, exposure, and impact - across DOOH, mobile, and audio. Insights and attribution: Actionable insights to optimise campaigns in real-time and drive measurable outcomes."
Hawk by Azerion and Adsquare expanded their strategic partnership into Latin America, the Middle East, the United States, and new European countries. Advertisers gain access to comprehensive, high-quality location-based and behavioural audience segments across these regions, enabling richer insights and more precise targeting. Clients can employ omnichannel measurement including digital out-of-home, mobile, and audio to measure footfall, exposure, and impact, and access advanced audience insights and campaign attribution to optimize performance in real time. Adsquare's data solutions are integrated into the Azerion Data Marketplace, strengthening the marketplace and adding high-quality data partners to the ecosystem.
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